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(updated on 22/10/2018 17:04)

Curriculum Vitae
Paola Brembilla is a Television Studies and Media Industry Studies scholar, with a focus on Italian and US Television.
After her MA in Film, Television and Multimedia Production (University of Bologna 2012), in 2015 she earned a PhD in Television studies at the same University, with the thesis “It’s All Connected. Strategie competitive ed evoluzioni formali nelle serie TV statunitensi”.
From 2015 to 2016 she was a post-doc research fellow at the Department of Art of the University of Bologna, with a project center on branded entertainment and content marketing for the Italian firm Imperial Fashion Group. At the University of Bologna, she is currently a member of the steering committee for the international conference Media Mutations, for which she co-organized editions 9 and 10 (
Since 2016, she collaborates with the TV group RTI-Mediaset as a TV analyst.
Her research interests include, besides Television Studies and Media Industry Studies, narrative and digital ecosystems, media franchises and vast narratives, cultural economies and cross-industrial synergies in the media field. On the subjects, she also conducted her researches at the University of California - Berkeley as an exchange student (2010-11) and at University of Wisconsin Madison as a visiting scholar (2014).
She was a speaker at many international conferences, and a keynote speaker at "The Art of TV Series" conference (Universidad de Navarra, 2017).
She authored several publications on the relations between economics and aesthetics in TV series, including chapters, articles and two book, "Game of Strategy" (with Edoardo Mollona, Giappichelli 2015) and "It's All Connected" (Franco Angeli 2018).
With Ilaria A. De Pascalis, she co-edited the volume “Reading Contemporary Serial Television Universes: A Narrative Ecosystem Framework” (Routledge 2018).


Research areas
- Television Studies
- Media Industries Studies
- Media Franchise
- Narrazioni estese e seriali
- Ecosistemi digitali
- Ecosistemi narrativi
- Storia della Televisione
- Serialità
- Economie culturali


P. Brembilla, I. A. De Pascalis (eds.), "Reading Contemporary Serial Television Universes: A Narrative Ecosystem Framework", Routledge 2018

P. Brembilla, "It's All Connected. L'evoluzione delle serie TV statunitensi", Franco Angeli 2018

P. Brembilla, E. Mollona, "Game of Strategy. Analisi strategica del settore delle serie TV nell'industria televisiva statunitense", Giappichelli 2015


P. Brembilla, "Tecnologia, istituzioni, industria: l’ambiente economico e normative degli ecosistemi narrativi", in G. Pescatore (ed.), Ecosistemi narrativi. Dal fumetto alle serie TV, Carocci 2018

P. Brembilla, "Dinamiche competitive ed evolutive: le pratiche dell’industria", in G. Pescatore (ed.), Ecosistemi narrativi. Dal fumetto alle serie TV, Carocci 2018

P. Brembilla, “Dalla TV alle OTT. Il caso Netflix”, in M. Scaglioni, A. Sfardini (eds.), La televisione. Modelli teorici e percorsi d’analisi, Carocci, Roma 2018

P. Brembilla, V. Innocenti, "Convergenza e divergenza. La dialettica industria-uso negli ecosistemi digitali e narrativi", in V. Re (ed.), Streaming Media, Mimesis 2017

P. Brembilla, G. Pescatore, “Adattamento, rimediazione, transmedia storytelling e poi? Il caso degli universi Marvel e DC Comics al cinema e in televisione”, in Bande à part. Graphic novel, fumetto e letteratura, Morellini 2016

P. Brembilla, “1.3: Finding the Man of the House (‘L'omm ‘e casa’, Stefano Sollima)”, in The Italianist, 2016, 36

P. Brembilla, M. Ruffino, “Narrative Ecosystems Through the Network Analysis Lens. Step One: The Production of U.S. TV Series, Between Capital and Labor Strategies”, in SERIES. International Journal of TV Serial Narratives, 2:1, 2016

P. Brembilla, "One Does Not Simply Walk Away From the Past. The Van Der Memes and the Dynamics of Memory and Spreadability", in P. Noto, S. Pesce (Eds.), The Politics of Ephemeral Digital Media. Permanence and Obsolescence in Paratexts, Routledge, New York 2016

P. Brembilla, "Dalla Disco Fever al Disco Dan. Forme di rappresentazione della cultura disco nella televisione statunitense", in Cinergie, 9, 2016, pp. 43-50

P. Brembilla, “Suit Up. L'uso dei power suits prêt-à-porter nelle serie TV”, in Zone Moda Journal, vol. 5 - Fashion Convergence, 2016

P. Brembilla, Lucia Tralli, “With 22 Episodes a Year. Searching for Quality in U.S. Network Television: the Cases of The Good Wife, Brooklyn Nine-Nine and Jane the Virgin”, in Comunicazioni Sociali, 2, 2015

P. Brembilla, “You Can Literally Feel The Fear in This Campus. La rappresentazione della paura nel franchise di Scream, tra cinema e televisione”, in Griseldaonline, 15

P. Brembilla, “It's Not Streaming. It's HBO Go. Strategie di digitalizzazione della televisione USA”, in Bianco e Nero, 580, 2015, pp. 64-72

P. Brembilla, G. Pescatore, "La serialità televisiva americana: produzione, consumo e tipologie di prodotto", in G. Carluccio (a cura di), America Oggi, Kaplan, Torino 2014

P. Brembilla, G. Pescatore, "Quale modello seriale. La fiction Sky, sospesa tra America ed Europa", in M. Scaglioni, L. Barra (a cura di), Tutta un'altra fiction. La serialità pay in Italia e nel mondo. Il modello Sky, Carocci, Roma 2013

List of taught course units in A.Y. 2019/20
Degree course code (?) Degree course track Course unit code Course unit name Credits Year Period Lang. Teacher in charge
LE0606 COMMON LE02109418 6 2nd Year (2019/20) First