First cycle
degree courses
Second cycle
degree courses
Single cycle
degree courses
School of Psychology
SOCIAL, WORK AND COMMUNICATION PSYCHOLOGY
Course unit
SOCIAL MARKETING, COMMUNICATION AND CHANGE
PSN1032448, A.A. 2019/20

Information concerning the students who enrolled in A.Y. 2019/20

Information on the course unit
Degree course Second cycle degree in
SOCIAL, WORK AND COMMUNICATION PSYCHOLOGY
PS1087, Degree course structure A.Y. 2017/18, A.Y. 2019/20
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Number of ECTS credits allocated 6.0
Type of assessment Mark
Course unit English denomination SOCIAL MARKETING, COMMUNICATION AND CHANGE
Department of reference Department of Philosophy, Sociology, Education and Applied Psychology
Mandatory attendance No
Language of instruction Italian
Branch PADOVA
Single Course unit The Course unit can be attended under the option Single Course unit attendance
Optional Course unit The Course unit can be chosen as Optional Course unit

Lecturers
Teacher in charge LAURA DAL CORSO M-PSI/06

ECTS: details
Type Scientific-Disciplinary Sector Credits allocated
Core courses M-PSI/06 Psychology of Work and Organisations 6.0

Course unit organization
Period Second semester
Year 1st Year
Teaching method frontal

Type of hours Credits Teaching
hours
Hours of
Individual study
Shifts
Lecture 6.0 42 108.0 No turn

Calendar
Start of activities 02/03/2020
End of activities 12/06/2020
Show course schedule 2019/20 Reg.2017 course timetable

Syllabus
Prerequisites: Basic knowledge of marketing and market research is required.
Target skills and knowledge: The course aims to deepen the topics related to the aims and techniques of social marketing, promotion and development of change, action and development of persons and organizations in the perspective of individualized relationship, sharing, sustainability, corporate responsibility, work and relation ethics.
Students will acquire essential knowledge for the understanding of the considered topics, the specific language of the discipline, and will learn the ability to translate knowledge into applications.
Examination methods: Written examination with 6 open questions to answer in an hour and a half.
Assessment criteria: The preparation and assessment of students will be based on mastery of theoretical and methodological perspectives related to the topics covered, as well as on their ability to apply this knowledge to the possible areas of intervention in the social marketing field.
Course unit contents: Key principle, concepts and techniques of social marketing, and its evolution
Social marketing planning
Elements of communication and the expected results based on the values, ethics, responsibility, sustainability, individual and collective needs, with particular reference to public health, environment, and culture
Centrality of the person in listening and change, in order to improve the quality and efficacy of the organization
Evaluation of social marketing programmes
The role of policymakers
Ethical issues in social marketing
Planned learning activities and teaching methods: The lectures aim to explore the issues proposed and provide guidance to students as they study the texts.
Individual and group exercises will allow students the chance to get to know specific work realities.
Case studies will be presented, with particular reference to public health, environment, and culture. Students’ active participation will be greatly appreciated.
Additional notes about suggested reading: The teaching material presented in class (slides, articles, ...) will be available online in Moodle platform of Psychology School.
Any supplementary activities (further literature analysis, individual and/or group work) will be arranged during the course, according to individual needs and interests.
Textbooks (and optional supplementary readings)
  • Tamburini, S., Marketing e Comunicazione Sociale. Milano: Lupetti, 1996.
  • Yunus, M. (2010), Un mondo senza povertĂ . Milano: Feltrinelli, 2010. Cerca nel catalogo

Innovative teaching methods: Teaching and learning strategies
  • Problem based learning
  • Case study
  • Working in group
  • Problem solving
  • Peer feedback
  • Peer assessment
  • Use of online videos
  • Loading of files and pages (web pages, Moodle, ...)

Innovative teaching methods: Software or applications used
  • Moodle (files, quizzes, workshops, ...)

Sustainable Development Goals (SDGs)
No Poverty Zero Hunger Good Health and Well-Being Quality Education Gender Equality Decent Work and Economic Growth Sustainable Cities and Communities Climate Action