First cycle
degree courses
Second cycle
degree courses
Single cycle
degree courses
School of Engineering
Course unit
INP9087861, A.A. 2019/20

Information concerning the students who enrolled in A.Y. 2019/20

Information on the course unit
Degree course Second cycle degree in
IN2371, Degree course structure A.Y. 2019/20, A.Y. 2019/20
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Degree course track TELECOMMUNICATIONS [001PD]
Number of ECTS credits allocated 6.0
Type of assessment Mark
Course unit English denomination INNOVATION AND ENTREPRENEURSHIP
Department of reference Department of Information Engineering
Mandatory attendance No
Language of instruction English
Single Course unit The Course unit can be attended under the option Single Course unit attendance
Optional Course unit The Course unit can be chosen as Optional Course unit

Teacher in charge MORENO MUFFATTO ING-IND/35

Course unit code Course unit name Teacher in charge Degree course code

ECTS: details
Type Scientific-Disciplinary Sector Credits allocated
Educational activities in elective or integrative disciplines ING-IND/35 Engineering and Management 6.0

Course unit organization
Period Second semester
Year 1st Year
Teaching method frontal

Type of hours Credits Teaching
Hours of
Individual study
Lecture 6.0 48 102.0 No turn

Start of activities 02/03/2020
End of activities 12/06/2020
Show course schedule 2019/20 Reg.2019 course timetable

Examination board
Board From To Members of the board
1 A.A. 2019/2020 01/10/2019 15/03/2021 MUFFATTO MORENO (Presidente)
GARENGO PATRIZIA (Membro Effettivo)

Prerequisites: No formal background in the field is requested. A basic knowledge of business administration (i.e.income statement, balance sheet) is suggested.
Target skills and knowledge: The course aims at developing attitudes and skills toward Innovation and Entrepreneurship.
The course enables students to acquire the skills needed to pursue an innovation project both from an entrepreneurial point of view (new venture creation) and from a managerial point of view (management of innovation).
Students with different background are encouraged to participate to increase the variety of competencies normally needed in an entrepreneurial and/or innovation project.

Participants will develop the following abilities:
Identify and select a good idea for innovation;
Assess the project feasibility from a technical and financial point of views;
Analyse the potential market for an innovation;
Analyse the customers’ profiles and their needs/wants;
Generate and select a variety of product/service concepts;
Understand Intellectual Property Rights and the patent filing process
Understand the economics of a product or a service
Understand the structures of Income Statement and Balance Sheet
Use the main Project Management tools and methodologies
Create a business Plan for new venture creation
Examination methods: A written exam is scheduled on the entire content of the course.
A group project work is also foreseen on an idea of innovation developed by the students.
Assessment criteria: The assessment is based on the following activities and relative weight:
50% project work
50% written examination
Class attendance and discussion are also rewarded.
Main evaluation criteria for the project work are:
- the quality of the idea/opportunity
- the completeness of the project dimensions analyzed
- the accuracy of the analysis
- the quality and consistency of the economic figures
- the order and coherence of the final document
Course unit contents: Opportunity identification
Innovation examples and analysis. Criteria to assess innovation ideas. Idea generation. Screening for similar and substitute products/services. Criteria for opportunity selection.

Feasibility analysis
Technology Readiness Level. Technological expertise required. Legal barriers and regulations. Patents in the specific technology areas. Financial feasibility and estimation of the investment needed.

Market analysis
Market size. Market trends and growth rate. Competitors and benchmarking. Scalability of the business.

Customers profile
Identification of customer segments. Target users profiling. Identify users’ needs/wants. Product /service positioning.

Concept generation and selection
Define product concepts (examples). Generate potential product/service concepts. Evaluate and select concepts with given criteria.

Intellectual Property Rights and the patent filing process
Patents and Trademarks. Patent claims examples. The filing processes and schedules. Costs of patents.

Product/Service Economics
Pricing. Fixed costs. Variable costs. Break-even analysis. Cash flows. Discounted Cash Flows.

The structures and contents of the Income Statement and the Balance Sheet

Project Management
Project Charter. Project Stakeholders. Work Breakdown Structure. Project Milestones. Gantt Chart. Project Scope Management. Project Quality Management. Project Risk Management.

Business Plan and Venture Creation
Building a team. Business models and Business plan. The startup life cycle.

Financing a startup and fundraising
Different sources of funds: Angel Investors and Venture Capital. Investment companies and funds: how they work. The investment process by an investor. How and what investors evaluate. The investment agreements between investors and startups
Planned learning activities and teaching methods: Project work
Students are requested to develop an excellent innovation project with a potential for creating a startup or a corporate innovation project. Students are requested to upload deliverables throughout the course. The completed project work is due two weeks after the end of the course.

It is encouraged to develop the project in groups of maximum 4 people.
Additional notes about suggested reading: The course materials are exclusively in English.
All materials, including slides, readings, exercises and further optional readings are provided via the e-learning platform
Textbooks (and optional supplementary readings)
  • Thomas H. Byers, Richard C. Dorf,‎ Andrew Nelson, Technology Ventures: From Idea to Enterprise, Fourth Edition. --: McGrawHill Education, 2015. Cerca nel catalogo
  • Noam Wasserman, The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup. --: Princeton University Press, 2012. Cerca nel catalogo