First cycle
degree courses
Second cycle
degree courses
Single cycle
degree courses
School of Engineering
Course unit
INP9086932, A.A. 2019/20

Information concerning the students who enrolled in A.Y. 2019/20

Information on the course unit
Degree course Second cycle degree in
IN0522, Degree course structure A.Y. 2008/09, A.Y. 2019/20
bring this page
with you
Number of ECTS credits allocated 9.0
Type of assessment Mark
Course unit English denomination PRODUCT VARIETY MANAGEMENT
Department of reference Department of Management and Engineering
E-Learning website
Mandatory attendance No
Language of instruction English
Single Course unit The Course unit can be attended under the option Single Course unit attendance
Optional Course unit The Course unit can be chosen as Optional Course unit

Teacher in charge CIPRIANO FORZA ING-IND/35

ECTS: details
Type Scientific-Disciplinary Sector Credits allocated
Core courses ING-IND/35 Engineering and Management 9.0

Course unit organization
Period First semester
Year 1st Year
Teaching method frontal

Type of hours Credits Teaching
Hours of
Individual study
Lecture 9.0 72 153.0 No turn

Start of activities 23/09/2019
End of activities 18/01/2020
Show course schedule 2019/20 Reg.2008 course timetable

Examination board
Board From To Members of the board
1 2019 01/10/2019 15/03/2021 FORZA CIPRIANO (Presidente)
TRENTIN ALESSIO (Membro Effettivo)
SUZIC NIKOLA (Supplente)

Prerequisites: No prerequisite.
Target skills and knowledge: The course focuses on theories and methods for managing product variety and customization. It develops students’ ability to analyze and manage design, manufacturing, sourcing, sales and post-sales activities in business contexts characterized by product variety and customization. The ability to put into practice the notions acquired is strengthened through the discussion of real cases with managers and through both individual and group lab-assignments.
Examination methods: Written and oral exam and laboratory assignments
Assessment criteria: Assessment will be based on the student’s understanding of the proposed concepts, models and methods as well as on his/her ability to apply them in an autonomous and conscious manner.
Course unit contents: Mass customization. Drivers of product variety and customization. Mass customization definition. Overview of mass customization enablers.

The product configuration process. Total and partial configurability. Traditional approaches to configuration. Configuration system architecture. Commercial product modeling. How to evaluate a sales configurator. Technical product modeling. Generic bills of materials. Models to determine product cost, price and code, graphic representation of customized products. Choosing the optimal degree of automation of a product configuration system. Selecting and implementing a product configurator. Organizational impacts of implementing a product configurator.

Form postponement types and market contingencies. Organizational changes for form postponement.

Modularization of a product family. Relationships between product configuration, component standardization, product modularization and form postponement.

The information systems support to Mass Customization. How to integrate PDM, CRM and product configurator.

The information-processing view (IPV) of organization design. Analyzing product configurator introduction and form postponement application through the lens of IPV.
Planned learning activities and teaching methods: Lectures and laboratory assignments. Lecture attendance is not mandatory but strongly recommended for the understanding of the proposed concepts, models and methods. Laboratory assignments enable students to develop the ability to put into practice, in an autonomous and conscious manner, the notions acquired.
Additional notes about suggested reading: Articles and lecture notes.

Further readings:
Hvam, L., Mortensen, N.H. and Riis, J. (2008). Product customization. SpringerVerlag,
Berlin and Heidelberg.
Textbooks (and optional supplementary readings)
  • Forza, C. and Salvador, F., Product information management for mass customization. New York: Palgrave MacMillan, 2007. Cerca nel catalogo

Innovative teaching methods: Teaching and learning strategies
  • Lecturing
  • Laboratory
  • Problem based learning
  • Case study
  • Interactive lecturing
  • Working in group
  • Active quizzes for Concept Verification Tests and class discussions
  • Use of online videos
  • Loading of files and pages (web pages, Moodle, ...)
  • Reflective writing

Innovative teaching methods: Software or applications used
  • Moodle (files, quizzes, workshops, ...)

Sustainable Development Goals (SDGs)
Decent Work and Economic Growth Industry, Innovation and Infrastructure