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Second cycle
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School of Agricultural Sciences and Veterinary Medicine
FOREST SCIENCE - SCIENZE FORESTALI
Course unit
ECOSYSTEM SERVICES ENTREPRENEURSHIP: FROM IDEAS TO BUSINESS
AVP7078817, A.A. 2019/20

Information concerning the students who enrolled in A.Y. 2019/20

Information on the course unit
Degree course Second cycle degree in
FOREST SCIENCE - SCIENZE FORESTALI
AV2091, Degree course structure A.Y. 2017/18, A.Y. 2019/20
N0
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Degree course track FOREST AND LAND MANAGEMENT [001LE]
Number of ECTS credits allocated 6.0
Type of assessment Mark
Course unit English denomination ECOSYSTEM SERVICES ENTREPRENEURSHIP: FROM IDEAS TO BUSINESS
Website of the academic structure https://www.agrariamedicinaveterinaria.unipd.it/
Department of reference Department of Land, Environment, Agriculture and Forestry
E-Learning website https://elearning.unipd.it/scuolaamv/course/view.php?idnumber=2019-AV2091-001LE-2019-AVP7078817-N0
Mandatory attendance No
Language of instruction English
Branch LEGNARO (PD)
Single Course unit The Course unit can be attended under the option Single Course unit attendance
Optional Course unit The Course unit can be chosen as Optional Course unit

Lecturers
Teacher in charge ENRICO VIDALE
Other lecturers ELEONORA DI MARIA SECS-P/08

ECTS: details
Type Scientific-Disciplinary Sector Credits allocated
Core courses AGR/01 Rural economy and evaluation 6.0

Course unit organization
Period First semester
Year 1st Year
Teaching method distance e-learning

Type of hours Credits Teaching
hours
Hours of
Individual study
Shifts
Practice 3.0 24 51.0 No turn
Lecture 3.0 24 51.0 No turn

Calendar
Start of activities 30/09/2019
End of activities 18/01/2020
Show course schedule 2019/20 Reg.2017 course timetable

Examination board
Board From To Members of the board
3 Commissione a.a. 2019/20 01/12/2019 30/11/2020 VIDALE ENRICO (Presidente)
DI MARIA ELEONORA (Membro Effettivo)
GATTO PAOLA (Supplente)
MASIERO MAURO (Supplente)
PETTENELLA DAVIDE MATTEO (Supplente)
SECCO LAURA (Supplente)
2 Commissione a.a. 2018/19 01/12/2018 30/11/2019 SECCO LAURA (Presidente)
PETTENELLA DAVIDE MATTEO (Membro Effettivo)
GATTO PAOLA (Supplente)
MASIERO MAURO (Supplente)

Syllabus
Prerequisites: Students are required to have basic knowledge about economics and accounting.
Target skills and knowledge: The course aims to guide students to acquire key concepts and entrepreneurial skills by learning through the analysis of some real case studies and the design of business model. The course should stimulate the students to convert innovative ideas into successful business plans and activities, in the field of production and marketing of ecosystem services and biodiversity.

As a result of the course, students should be able to improve:

Knowledge and Understanding:
(i) basic understandings of entrepreneurial environment in which the companies have to design and implement their business model in order to create profit;
(ii) basic understandings of product and service innovation of forest sector with a special focus of marketing and economics of ecosystem services;
(iii) overview of voluntary, regional and domestic initiatives for marketing ecosystem services;
(iv) basic understanding of a business plan design on ecosystem services.

Intellectual skills: Through the study of various successful business case studies, students will be able to identify areas of action and develop their own business ideas.

Practical skills: Students will be able to acquire essential entrepreneurship skills to develop viable and innovative business ideas.

Transferable skills and personal qualities: Analytical and writing skills, engaging group discussions.

The course is an improved version of the edition 2018/19. A part of the material that was designed and carried out by ECOSTAR project funded by Erasmus+ funded Knowledge Alliance in which the University of Padova and ETIFOR (a spin-off of Padova University) were the main contributors.
Examination methods: To be defined
Assessment criteria: The course is made up of various compulsory e-modules, and each e-module is composed of several e-lessons ranging from 2 to 4.
In order to pass the course, the student must complete at least 80% of the e-modules.
An e-module is completed when at least 75% of the e-lessons are completed (e.g. at least 3 out of 4 e-lessons completed).

An e-lesson is completed when ALL the following conditions are met: a) the student posts at least one message, which addresses the task within the defined deadlines; b) the student adds new contents/perspectives to the discussion; c) the student’s posts contribute and stimulate a dynamic discussion (hence the students are expected to address contributions of e-fellows concerning the posts).

The student has also to gain a positive evaluation on the overall quality of posts, regularity of e-lessons attendance, quality of contents and compliance with deadlines of midterm assignments.

Moreover, the student must get a positive evaluation on the final written assignment. A part from respecting deadlines and other possible requirements, the student's ability to correctly express concepts, to be coherent with the assigned contents, issues and objectives, to be original in ideas, to be accurate in references reporting and citations, to be able to critically analyse key-issues and to be synthetic in writing are all evaluated.

The course is made up of various compulsory e-modules, and each e-module is composed of several e-lessons ranging from 2 to 4.
In order to pass the course, the student must complete at least 80% of the e-modules.
An e-module is completed when at least 75% of the e-lessons are completed (e.g. at least 3 out of 4 e-lessons completed).

An e-lesson is completed when ALL the following conditions are met: a) the student posts at least one message, which addresses the task within the defined deadlines; b) the student adds new contents/perspectives to the discussion; c) the student’s posts contribute and stimulate a dynamic discussion (hence the students are expected to address contributions of e-fellows concerning the posts).

The student has also to gain a positive evaluation on the overall quality of posts, regularity of e-lessons attendance, quality of contents and compliance with deadlines of midterm assignments.

Moreover, the student must get a positive evaluation on the final written assignment. A part from respecting deadlines and other possible requirements, the student's ability to correctly express concepts, to be coherent with the assigned contents, issues and objectives, to be original in ideas, to be accurate in references reporting and citations, to be able to critically analyse key-issues and to be synthetic in writing are all evaluated.

The completion of e-modules and quality of posts/attendance/respect of deadlines counts for 25% of final score; the quality of the midterm assignment counts for 25% of the final score; the final assignment (individually presented by each student) counts for the remaining 50% of the final score.

Scores are assigned according to the grading scale and scoring system of the University of Padova (where 18/30 is passed = E on the international scale A-E; and 30/30 with honours is excellent = A on the international scale) and converted into local grading systems by each partner University.
Course unit contents: The course is delivered as an e-learning course, where all students will interact on Moodle platform. The E-lessons will be enriched by with the analysis of case studies deriving from the ECOSTAR project.

Course content emphasizes that social innovation and entrepreneurship play an essential role in the creation of markets for ecosystem services and biodiversity.
Central themes are: (i) theory on innovation, social innovation and entrepreneurship, (ii) country entrepreneurship legal, social, taxation and constitution framework; (iii) driving forces for market creation and market outlooks for water investments, carbon markets and biodiversity conservation schemes; (iv) business models, business plans, best practices of innovation, entrepreneurship projects, case studies of innovation and entrepreneurship in the field of ecosystem services and biodiversity; (v) special focus on ecotourism, natural capital, economic evaluation, marketing of payment for ecosystem services, forest certification, wild forest products, payment for ecosystem services, carbon markets.

The contents are organized in various e-lessons, which include:
• practice of Moodle e-learning platform
• understand course structure and socialize with e-fellows
• understand legal frameworks
• comprehend basic concepts about innovation, social innovation, entrepreneurship
• comprehend driving forces of market creation
• learn key concepts and trends of ecosystem services markets
• overview of voluntary, regional and domestic initiatives for marketing ecosystem services
• get familiar with business plan
• learn from best European business plan examples (factsheets)
• examine two selected topics from the 8 purposed:
a. ecotourism (Romania)
b. natural capital (UK)
c. economic evaluation (UK)
d. carbon markets (Spain)
e. forest certification (Spain)
f. sustainable and responsible investments (Italy)
g. wild forest products (Italy)
h. payment for ecosystem services (Italy)
• develop business plan concept.
Planned learning activities and teaching methods: The e-modules run for varying periods, from a minimum of 1 week up to a maximum of 4 weeks, depending on the number and complexity of e-lessons. Each e-module is divided into 2-4 e-lessons, where specific issues are described and discussed. Objectives, tasks, useful documents and sources of information, suggested organization of working activity (in group of students or individually, for example), as well as midterm and final deadlines are defined for each single e-module. Students are required to start by firstly reading the e-lesson's introduction, contents and structure and secondly posting comments and/or uploading required documents in a draft or final version (as specified in each e-lesson). E-moderators (course teachers and some experts eventually invited to participate) participate continuously by commenting on students' posts, stimulating the on-line discussion forums launched for each e-lesson and providing clarifications if necessary. At the end of each e-module, a technical sum-up is made available (where appropriate); students are expected to read through it before moving to the next e-module.
Additional notes about suggested reading: Preparatory compulsory readings include:
ECOSTAR (2016) European State of Forest Carbon Finance 2016. Washington.
ECOSTAR (2017) European State of Payments for Watershed Services. Washington
ECOSTAR (2017) European State of Biodiversity Conservation Finance 2016. Washington.
Ecosystem Marketplace (2016) Raising Ambition, State of the Voluntary Carbon Markets 2016. Washington.
Kotler P., Armstrong G. (2011) Principles of Marketing 14th ed. Pearson Prentice Hall.

Other material will be suggested and eventually provided online inside each single e-lesson, when appropriate.
Textbooks (and optional supplementary readings)