First cycle
degree courses
Second cycle
degree courses
Single cycle
degree courses
School of Human and Social Sciences and Cultural Heritage
Course unit
SUP5070225, A.A. 2019/20

Information concerning the students who enrolled in A.Y. 2018/19

Information on the course unit
Degree course First cycle degree in
IF0313, Degree course structure A.Y. 2015/16, A.Y. 2019/20
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Number of ECTS credits allocated 6.0
Type of assessment Mark
Course unit English denomination MANAGEMENT OF PUBLIC EVENTS
Department of reference Department of Philosophy, Sociology, Education and Applied Psychology
E-Learning website
Mandatory attendance No
Language of instruction Italian
Single Course unit The Course unit can be attended under the option Single Course unit attendance
Optional Course unit The Course unit is available ONLY for students enrolled in COMMUNICATION

Teacher in charge STEFANO KARADJOV

ECTS: details
Type Scientific-Disciplinary Sector Credits allocated
Core courses SPS/08 Sociology of Culture and Communication 6.0

Course unit organization
Period First semester
Year 2nd Year
Teaching method frontal

Type of hours Credits Teaching
Hours of
Individual study
Lecture 6.0 42 108.0 No turn

Start of activities 30/09/2019
End of activities 18/01/2020
Show course schedule 2019/20 Reg.2015 course timetable

Examination board
Board From To Members of the board
4 commissione a.a.2019-2020 01/10/2019 30/11/2020 KARADJOV STEFANO (Presidente)
BETTIOL MARCO (Membro Effettivo)
3 commissione a.a.2018-2019 01/10/2018 30/11/2019 KARADJOV STEFANO (Presidente)
STELLA RENATO (Membro Effettivo)

Prerequisites: A healthy robust curiosity for the disciplines of entertainment, cultural heritage, and for all the manifestations of human cultures
Target skills and knowledge: The student must get full understanding of:
• knowledge on how to conceive, design, implement and manage a cultural event
• organizational, communication and promotional skills of an event

The course aims to provide also:
1) The knowledge of consumption phenomena, at the same time economic and communicative, which characterize society from advertising and media point of view.
2) The ability to distinguish strategic and tactical moments for the organization of cultural events, ie the multiple and complex aspects concerning planning, project and management of the cultural project.
Examination methods: The exam, for both attending and non-attending students, consists of an oral exam. During the exam will be dealt topics of interest discussed during the lessons or in the bibliography. In particular, the student will be asked to report what has been learned about general concepts (event, culture, management, project, planning, etc.) and on the particular ones, concerning the planning and management of events considered as case studies.
Assessment criteria: Composition of the grade:
40% skills learned in class
30% knowledge learned in the bibliography
30% processing capacity of a project and critical thinking about events
Course unit contents: The topics covered during the course will be the following:
1) Cultural events understood as collective expressions of social and community groups, associations, companies, public institutions;
2) Characteristics and complexity of cultural projects, their objectives and processes, areas of knowledge in cultural projects;
3) Design and manage cultural events through a complex system of interactions with cultural, social, marketing and territorial promotion, image and communication policies.
Planned learning activities and teaching methods: Open lessons
In depth analysis of technical slides written by the teacher
Public discussion on the topics dealt in the classroom
A couple of complementary educational tour at some external cultural sites/events
Experts guest talks from external professionals on topics discussed in class
Additional notes about suggested reading: Attending students
• L' uso delle immagini. Studi sulla funzione sociale dell'arte e sulla comunicazione visiva, di Ernst H. Gombrich, Phaidon, 2011
• Homo ludens, di Johan Huizinga, Einaudi, 2002
- Gli eventi culturali. Ideazione, progettazione, marketing, comunicazione, di L. Argano et al., F. Angeli, 2005.

Non attending students
• Breve storia degli eventi culturali, a cura di Stefano Cristante e Nello Borile, Francesco Bevivino Editore srl - Milano, 2011, (solo E-book)
• Organizzare eventi culturali. Ideazione, progettazione e gestione strategica del pubblico, di Lucio Argano, Alessandro Bollo, Paolo Dalla Sega, Franco Angeli, 2017
• L' uso delle immagini. Studi sulla funzione sociale dell'arte e sulla comunicazione visiva, di Ernst H. Gombrich, Phaidon, 2011
• Homo ludens, di Johan Huizinga, Einaudi, 2002

Reading suggestions (not mandatory)

History and evolution in the culture of the image
• Il significato delle arti visive, di Erwin Panofsky, Einaudi, 2010
• Il mestiere dell'artista. Dal Trecento al Seicento, di Claudio Strinati, Sellerio Editore, 2014
History of civilizations and social communications
• La cultura degli europei. Dal 1800 a oggi, di Donald Sassoon, BUR, 2011
• Il viaggio dell'icononauta. Dalla camera oscura di Leonardo alla luce dei Lumière, di Gian Piero Brunetta, Marsilio Editori, 2009
• Il grande mare. Storia del Mediterraneo, di David Abulafia, Mondadori, 2016 (anche E-book)
• I padroni dei libri. Il controllo sulla stampa nella prima età moderna, di Mario Infelise, Laterza, 2014 (anche E-book)
Societal cultural history
• L' evoluzione della cultura, di Luigi Luca Cavalli Sforza, Codice Edizioni, 2016 (anche E-book)
• Cultura materiale. Oggetti, immaginari, desideri in viaggio tra mondi, a cura di Luca Ciabarri, Raffaello Cortina, 2018
• Medioevo sul naso. Occhiali, bottoni e altre invenzioni medievali, di Chiara Frugoni, Laterza, 2014
• Le belle contrade. Nascita del paesaggio italiano, di Piero Camporesi, Il Saggiatore, 2016
• Antropologia del consumo, di Pietro Meloni, Carocci, 2018
• I tweet di Cicerone. I primi 2000 anni dei social media, di Tom Standage, Codice Edizioni, 2015 (anche E-book)
Textbooks (and optional supplementary readings)
  • Gombrich, Ernst H.; Romano, Eileen, <<L'>>uso delle immaginistudi sulla funzione sociale dell'arte e sulla comunicazione visivaErnst H. Gombrich. Milano: Leonardo arte, --.
  • Huizinga, Johan; Eco, Umberto, Homo ludensJohan Huizingasaggio introduttivo di Umberto Eco. Torino: Piccola biblioteca Einaudi, 2002.
  • Argano, Lucio; Marinelli, Giovanna, <<Gli>> eventi culturaliideazione, progettazione, marketing, comunicazioneLucio Argano ... [et al.]prefazione di Giovanna Marinelli. Milano: F. Angeli, 2005.

Innovative teaching methods: Teaching and learning strategies
  • Lecturing
  • Laboratory
  • Problem based learning
  • Case study
  • Interactive lecturing
  • Questioning
  • Story telling
  • Problem solving
  • Concept maps
  • Art Based methods
  • Flipped classroom
  • Loading of files and pages (web pages, Moodle, ...)

Innovative teaching methods: Software or applications used
  • Moodle (files, quizzes, workshops, ...)

Sustainable Development Goals (SDGs)
Good Health and Well-Being Quality Education Gender Equality Decent Work and Economic Growth Reduced Inequalities Sustainable Cities and Communities Responsible Consumption and Production Climate Action Peace, Justice and Strong Institutions Partnerships for the Goals