| First cycle degree courses | Second cycle degree courses | Single cycle degree courses |
| School of Psychology | ||
| SOCIAL, WORK AND COMMUNICATION PSYCHOLOGY | ||
Course unit
SOCIAL MARKETING, COMMUNICATION AND CHANGE
PSN1032448, A.A. 2018/19
Information concerning the students who enrolled in A.Y. 2018/19
SOCIAL MARKETING, COMMUNICATION AND CHANGE
PSN1032448, A.A. 2018/19
Information concerning the students who enrolled in A.Y. 2018/19
Information on the course unit
| Degree course |
Second cycle degree in SOCIAL, WORK AND COMMUNICATION PSYCHOLOGY PS1087, Degree course structure A.Y. 2017/18, A.Y. 2018/19 |
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|---|---|---|
| Number of ECTS credits allocated | 6.0 | |
| Type of assessment | Mark | |
| Course unit English denomination | SOCIAL MARKETING, COMMUNICATION AND CHANGE | |
| Department of reference | Department of Philosophy, Sociology, Education and Applied Psychology | |
| E-Learning website | https://elearning.unipd.it/scuolapsicologia/course/view.php?idnumber=2018-PS1087-000ZZ-2018-PSN1032448-N0 | |
| Mandatory attendance | No | |
| Language of instruction | Italian | |
| Branch | PADOVA | |
| Single Course unit | The Course unit can be attended under the option Single Course unit attendance | |
| Optional Course unit | The Course unit can be chosen as Optional Course unit |
Lecturers
| Teacher in charge | LAURA DAL CORSO | M-PSI/06 |
|---|
ECTS: details
| Type | Scientific-Disciplinary Sector | Credits allocated | |
|---|---|---|---|
| Core courses | M-PSI/06 | Psychology of Work and Organisations | 6.0 |
Course unit organization
| Period | Second semester |
|---|---|
| Year | 1st Year |
| Teaching method | frontal |
| Type of hours | Credits | Teaching hours |
Hours of Individual study |
Shifts |
|---|---|---|---|---|
| Lecture | 6.0 | 42 | 108.0 | No turn |
| Start of activities | 25/02/2019 |
|---|---|
| End of activities | 14/06/2019 |
| Show course schedule | 2019/20 Reg.2017 course timetable |
Examination board
| Board | From | To | Members of the board |
|---|---|---|---|
| 7 2019/20 | 01/10/2019 | 30/11/2020 |
DAL CORSO
LAURA
(Presidente)
FALCO ALESSANDRA (Membro Effettivo) GIRARDI DAMIANO (Membro Effettivo) PICCIRELLI ALESSANDRA (Membro Effettivo) |
| 6 2018/19 | 01/10/2018 | 30/11/2019 |
DAL CORSO
LAURA
(Presidente)
FALCO ALESSANDRA (Membro Effettivo) GIRARDI DAMIANO (Membro Effettivo) PICCIRELLI ALESSANDRA (Membro Effettivo) |
| 5 2017/18 | 01/10/2017 | 30/11/2018 |
DE CARLO
NICOLA
(Presidente)
DAL CORSO LAURA (Membro Effettivo) FALCO ALESSANDRA (Membro Effettivo) GIRARDI DAMIANO (Membro Effettivo) PICCIRELLI ALESSANDRA (Membro Effettivo) |
| Prerequisites: | Basic knowledge of marketing and market research is required. |
| Target skills and knowledge: | The course aims to deepen the topics related to the aims and techniques of social marketing, promotion and development of change, action and development of persons and organizations in the perspective of individualized relationship, sharing, sustainability, corporate responsibility, work and relation ethics.
Students will acquire essential knowledge for the understanding of the considered topics, the specific language of the discipline, and will learn the ability to translate knowledge into applications. |
| Examination methods: | Written examination with 6 open questions to answer in an hour and a half. |
| Assessment criteria: | The preparation and assessment of students will be based on mastery of theoretical and methodological perspectives related to the topics covered, as well as on their ability to apply this knowledge to the possible areas of intervention in the social marketing field. |
| Course unit contents: | Key principle, concepts and techniques of social marketing, and its evolution (8 hours)
Social marketing planning (8 hours) Elements of communication and the expected results based on the values, ethics, responsibility, sustainability, individual and collective needs, with particular reference to public health, environment, and culture (12 hours) Centrality of the person in listening and change, in order to improve the quality and efficacy of the organization (4 hours) Evaluation of social marketing programmes (4 hours) The role of policymakers (4 hours) Ethical issues in social marketing (2 hours) |
| Planned learning activities and teaching methods: | The lectures aim to explore the issues proposed and provide guidance to students as they study the texts.
Individual and group exercises will allow students the chance to get to know specific work realities. Case studies will be presented, with particular reference to public health, environment, and culture. Students’ active participation will be greatly appreciated. |
| Additional notes about suggested reading: | The teaching material presented in class (slides, articles, ...) will be available online in Moodle platform of Psychology School.
Any supplementary activities (further literature analysis, individual and/or group work) will be arranged during the course, according to individual needs and interests. |
| Textbooks (and optional supplementary readings) |
|
- Problem based learning
- Case study
- Working in group
- Problem solving
- Peer feedback
- Peer assessment
- Use of online videos
- Loading of files and pages (web pages, Moodle, ...)
