First cycle
degree courses
Second cycle
degree courses
Single cycle
degree courses
School of Science
STATISTICS FOR ECONOMICS AND BUSINESS
Course unit
MARKETING
SCP4063751, A.A. 2019/20

Information concerning the students who enrolled in A.Y. 2017/18

Information on the course unit
Degree course First cycle degree in
STATISTICS FOR ECONOMICS AND BUSINESS
SC2095, Degree course structure A.Y. 2014/15, A.Y. 2019/20
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Number of ECTS credits allocated 9.0
Type of assessment Mark
Course unit English denomination MARKETING
Website of the academic structure http://www.stat.unipd.it/studiare/ammissione-lauree-triennali
Department of reference Department of Statistical Sciences
Mandatory attendance No
Language of instruction Italian
Branch PADOVA
Single Course unit The Course unit can be attended under the option Single Course unit attendance
Optional Course unit The Course unit can be chosen as Optional Course unit

Lecturers
Teacher in charge ROBERTO GRANDINETTI SECS-P/08

ECTS: details
Type Scientific-Disciplinary Sector Credits allocated
Educational activities in elective or integrative disciplines SECS-P/08 Corporate Finance 9.0

Course unit organization
Period First semester
Year 3rd Year
Teaching method frontal

Type of hours Credits Teaching
hours
Hours of
Individual study
Shifts
Lecture 9.0 64 161.0 No turn

Calendar
Start of activities 30/09/2019
End of activities 18/01/2020
Show course schedule 2019/20 Reg.2014 course timetable

Syllabus
Prerequisites: No prerequisites required.
Target skills and knowledge: Knowledge of the basic concepts of marketing discipline and the mastery of its main application tools.
Examination methods: Written test consisting of two parts. The first part consists of 15 closed questions, with a threshold to pass of 11. The second consists of an argument to be developed freely. The time available to the student is 60 minutes.
Assessment criteria: An insufficient mark in one of the two parts of the written test implies the fail in the overall test. The final mark is the simple arithmetic average of the marks obtained in the two parts.
Course unit contents: 1. The relationship between production and consumption in a historical perspective
2. From marketing management to relationship marketing.
3. Competitive advantage and value network
4. Consumer needs
5. Products and their value
6. Consumer behavior
7. Markets and marketing strategies
8. Marketing and product innovation
9. Strategic business areas and product mix
10. Marketing communication
11. Distribution channels
Planned learning activities and teaching methods: Lectures and discussion of case studies.
Additional notes about suggested reading: The basis for the study activity is the handbook edited by the teacher. The slides presented in class and available on the website summarize and integrate the handbook, and are part of the material to be studied.
Textbooks (and optional supplementary readings)
  • Grandinetti Roberto (a cura di), Marketing. Mercati, prodotti e relazioni. Roma: Carocci, 2008. Capp. 1-11