First cycle
degree courses
Second cycle
degree courses
Single cycle
degree courses
School of Psychology
SOCIAL AND WORK PSYCHOLOGY
Course unit
ELEMENTS OF MARKETING AND COMMUNICATION
PSO2043522, A.A. 2018/19

Information concerning the students who enrolled in A.Y. 2017/18

Information on the course unit
Degree course First cycle degree in
SOCIAL AND WORK PSYCHOLOGY (Ord. 2017)
PS1085, Degree course structure A.Y. 2017/18, A.Y. 2018/19
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Number of ECTS credits allocated 6.0
Type of assessment Mark
Course unit English denomination ELEMENTS OF MARKETING AND COMMUNICATION
Department of reference Department of Philosophy, Sociology, Education and Applied Psychology
E-Learning website https://elearning.unipd.it/scuolapsicologia/course/view.php?idnumber=2018-PS1085-000ZZ-2017-PSO2043522-N0
Mandatory attendance No
Language of instruction Italian
Branch PADOVA
Single Course unit The Course unit can be attended under the option Single Course unit attendance
Optional Course unit The Course unit can be chosen as Optional Course unit

Lecturers
Teacher in charge ALESSANDRA FALCO M-PSI/06

ECTS: details
Type Scientific-Disciplinary Sector Credits allocated
Core courses M-PSI/06 Psychology of Work and Organisations 6.0

Course unit organization
Period Second semester
Year 2nd Year
Teaching method frontal

Type of hours Credits Teaching
hours
Hours of
Individual study
Shifts
Lecture 6.0 42 108.0 No turn

Calendar
Start of activities 25/02/2019
End of activities 14/06/2019
Show course schedule 2019/20 Reg.2017 course timetable

Examination board
Board From To Members of the board
6 2018/19 01/10/2018 30/11/2019 FALCO ALESSANDRA (Presidente)
DAL CORSO LAURA (Membro Effettivo)
GALLIANI ELISA MARIA (Membro Effettivo)
LANZONI PAOLO (Membro Effettivo)
5 2017/18 01/10/2017 30/11/2018 FALCO ALESSANDRA (Presidente)
DAL CORSO LAURA (Membro Effettivo)
DE CARLO NICOLA (Membro Effettivo)
GALLIANI ELISA MARIA (Membro Effettivo)
LANZONI PAOLO (Membro Effettivo)

Syllabus
Prerequisites: None.
Target skills and knowledge: - Describing and arguing models of knowing the consumer behavior.
- Identifying and defining the role of emotions in communication strategies.
- Designing a marketing plan.
- Making a market research.
Examination methods: A written examination will be organized for non-attending students (the questions will be in
open response form).
For attending students the evaluation will include a written test (four questions with open answer format), together with the results of a working group study that will involve the preparation of a marketing plan.
Assessment criteria: The assessment of the preparation will focus on understanding of the topics covered, acquisition
methodologies and tools proposed, and the ability to apply them independently,
in a critical and conscious way.
Course unit contents: The course is aimed at deepening the basic issues related to marketing, with particular reference to
the role of communication in the relationship with the consumer, in a perspective of centrality of
the person, sustainability and protection of the principles of ethics and corporate social responsibility.
In particular, the following topics will be studied:
- variables in the social, economic and cultural context;
- development and application fields of marketing;
- marketing plan management;
- analysis of demand and consumer behavior;
- traditional and emerging marketing mix;
- role of emotions in communication;
- from commercial marketing to social marketing and sustainability.
Planned learning activities and teaching methods: The lectures will be accompanied by discussions, exercises, and case studies, as well as
debates with the professionals in the field of marketing. Particular attention will be given to aspects
of merit and methodology of some of the significant field research.
Additional notes about suggested reading: The specific material (slides, articles, documents, ...), will be added
in the web teaching (Moodle platform). The material is necessary in order to deepen the topics
of the course. The password to the Moodle platform may be provided by the lecturer via
e-mail or phone.
Textbooks (and optional supplementary readings)
  • Kotler, P., Il marketing secondo Kotler. Milano: Il Sole 24 ORE, 2011. Cerca nel catalogo

Innovative teaching methods: Teaching and learning strategies
  • Case study
  • Working in group
  • Loading of files and pages (web pages, Moodle, ...)

Innovative teaching methods: Software or applications used
  • Moodle (files, quizzes, workshops, ...)