First cycle
degree courses
Second cycle
degree courses
Single cycle
degree courses
School of Economics and Political Science
Course unit
ECM0022945, A.A. 2019/20

Information concerning the students who enrolled in A.Y. 2017/18

Information on the course unit
Degree course First cycle degree in
EP2093, Degree course structure A.Y. 2014/15, A.Y. 2019/20
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Number of ECTS credits allocated 6.0
Type of assessment Mark
Course unit English denomination PRINCIPLES OF MARKETING
Department of reference Department of Economics and Management
E-Learning website
Mandatory attendance No
Language of instruction English
Single Course unit The Course unit CANNOT be attended under the option Single Course unit attendance
Optional Course unit The Course unit can be chosen as Optional Course unit

No lecturer assigned to this course unit

ECTS: details
Type Scientific-Disciplinary Sector Credits allocated
Educational activities in elective or integrative disciplines SECS-P/08 Corporate Finance 6.0

Course unit organization
Period Second semester
Year 3rd Year
Teaching method frontal

Type of hours Credits Teaching
Hours of
Individual study
Lecture 6.0 42 108.0 No turn

Start of activities 02/03/2020
End of activities 12/06/2020
Show course schedule 2019/20 Reg.2014 course timetable

Examination board
Board From To Members of the board
3 Commissione AA 2019/20 01/10/2019 30/11/2020 SAMFILIPPO CHRIS MARTIN (Presidente)
PUGLIESE AMEDEO (Membro Effettivo)

Prerequisites: Course held during the International Summer Program in Padova: intensive classes especially dedicated to international students. Classes and exam: May - mid June.

Interest in business, curiosity
Target skills and knowledge: An introductory course in the marketing activities associated with the free market system. The various components and functions of the marketing activities will be discussed in an integrated framework to provide insight into the role and scope of marketing in the business environment. The components and functions include product development, pricing, promotion, distribution, consumer behavior, and target market analysis.
Examination methods: Midterm Exam 25%
Final Exam 25
Group Assignment 40
Plant Tour Paper 10
In-Class Performance See below
TOTAL: 100%
Assessment criteria: In-class performance deals with the amount and quality of your participation related to class discussions, breakout group in-class assignments, individual in-class assignments, etc. At the end of the period of teaching, final grades may be adjusted for in-class performance that is exceptional. So students who are borderline between two grades may have their scores moved up based on their exceptional in-class performance. So the bottom line – it is in your best interest to participate often and in a quality manner.
Lectures are the most important aspect of this class. Students who miss lectures do not perform as well on the exams as regular attendees. Thus attendance is quasi-mandatory for this class. For every two unexcused absences a half letter grade adjustment will be made. For example, if at the end of the teaching period your grade is a B and you have two unexcused absences, your grade will be adjusted to a B minus. Also if you miss class for any reason, please make sure that you get the lecture material and notes from another student. If you miss more than 20% of the lectures, or if you do not contribute to your team effectively and with the due effort, you will have to sustain the non-attending exams, and all your past credits (midterms, team projects, and presentations) will be lost.
There will be one midterm exam and a final exam. Dates for these exams are per the course schedule. The exams will cover text, lecture, guest speakers and discussion material. If you will not be able to attend an exam you must schedule a make-up exam at least 48 hours in advance and provide a legitimate reason (as determined by the instructor) for missing the exam. Makeup exams must be taken within one week of the scheduled exam date.

Group Project
Students will complete a group assignment. Only one grade will be given for the assignment and this grade will be assigned to all group members. We will ask all students to provide us with an assessment of their group members at the end of the teaching period. This assessment will be used to identify group members who were extraordinary in their efforts – and may cause grades to be adjusted upward – as well as those group members who were not diligent in their participation (e.g., missing scheduled meetings, failing to complete their part of the group project in a quality manner on a timely basis) -- and may cause grades to be adjusted downward.
Course unit contents: The purpose of this course is to introduce you to the basic concepts of marketing management. You will learn to apply the knowledge and analytical skills useful for participating in the development and execution of a company’s marketing strategy and practices.
Planned learning activities and teaching methods: Power point, case study, video, articles
Additional notes about suggested reading: Lessons available on Moodle eLearning web site
Textbooks (and optional supplementary readings)

Innovative teaching methods: Teaching and learning strategies
  • Lecturing
  • Problem based learning
  • Case study
  • Interactive lecturing
  • Working in group
  • Questioning
  • Problem solving
  • Loading of files and pages (web pages, Moodle, ...)

Innovative teaching methods: Software or applications used
  • Moodle (files, quizzes, workshops, ...)

Sustainable Development Goals (SDGs)
Quality Education Decent Work and Economic Growth Industry, Innovation and Infrastructure Responsible Consumption and Production