First cycle
degree courses
Second cycle
degree courses
Single cycle
degree courses
School of Agricultural Sciences and Veterinary Medicine
Course unit
AVP5072138, A.A. 2018/19

Information concerning the students who enrolled in A.Y. 2017/18

Information on the course unit
Degree course First cycle degree in
AV2378, Degree course structure A.Y. 2017/18, A.Y. 2018/19
bring this page
with you
Degree course track Common track
Number of ECTS credits allocated 2.0
Type of assessment Evaluation
Course unit English denomination COMMUNICATION SKILLS
Website of the academic structure
Department of reference Department of Comparative Biomedicine and Food Science
E-Learning website
Mandatory attendance
Language of instruction English
Single Course unit The Course unit CANNOT be attended under the option Single Course unit attendance
Optional Course unit The Course unit is available ONLY for students enrolled in ANIMAL CARE

Teacher in charge CHIARA DI BENEDETTO

ECTS: details
Type Scientific-Disciplinary Sector Credits allocated
Other -- -- 2.0

Course unit organization
Period First semester
Year 2nd Year
Teaching method frontal

Type of hours Credits Teaching
Hours of
Individual study
Lecture 2.0 16 34.0 No turn

Start of activities 01/10/2018
End of activities 18/01/2019
Show course schedule 2019/20 Reg.2017 course timetable

Examination board
Board From To Members of the board
1 Commissione a.a. 2018/19 01/12/2018 30/11/2019 DI BENEDETTO CHIARA (Presidente)

Prerequisites: Basic writing skills in English
Target skills and knowledge: This class is designed to teach undergraduate students in Animal Care to:

1) become aware of the communication processes, from the source to the public;

2) gain knowledge about science communication purposes, actors and models and develop a critical and informed approach to communication;

3) develop skills and strategies to communicate scientific concepts to target audiences using different tools and languages;

4) analyze and characterize different targets and understand their needs relative to purpose and context of communication;

5) critically read scientific writings and become able to communicate them effectively to the public;

6) understand the ethical boundaries associated with scientific communication.

Since the course will present many experiences in science communication, it will enable students also to understand the role of communication skills for professionals.
Examination methods: The exam result (qualified / not qualified) will be determined on the basis of practical assignments in class and a written exam to discuss them.
The practical project consists in the analysis of a scientific paper or a professional scientific occurrence and its “translation” into outreach communication, with interviews to the authors/professionals. Small groups of students will interview professors and researchers (by their own choice) and will produce a news that, theoretically, could be published as news in an outreach magazine. The exercise will be discussed individually in the written exam at the end of the course (90 minutes) and also shared in class with colleagues (public speaking ability).
Assessment criteria: Criteria of evaluations will be:

- knowledge of the topics discussed in class;
- the critical and informed approach to communication projects in order to highlight weaknesses and strengthens;
- knowledge of the communication process, from the contents to the production of outreach materials;
- the practical skills to produce a news about a scientific topic;
- working in group ability.
Course unit contents: - science communication today: from the deficit model to the open science;
- visibility, outreach, awareness, engagement: purposes of communications related to the audience;
- format and tools for communicating science to the public: from journalism to events, from conferences to edutainment;
- focus on interviews and news: a practical approach to scientific contents learning by doing;
- scientific language for non-expert audience: use of jargon, metaphors, analogies;
- evaluation of the rigor of scientific claims and strategies for avoiding common misunderstandings and misinterpretations.
Planned learning activities and teaching methods: The class will present fundamental principles of communication, in lecture format (8 hours) and practice (8 hours). Class activities will be reinforced by in-class discussions, in order to stimulate the critical analysis of communication processes, and will be strengthen by a learning-by-doing approach. Furthermore small-group activities will stimulate the discussion and collaboration among students.
Additional notes about suggested reading: Materials will be uploaded in the Moodle Page of the course
Textbooks (and optional supplementary readings)
  • Laura Bowter, Kay Yeoman, Science Communication. A practical guide for scientists. --: Wiley-Blackwell, --.

Innovative teaching methods: Teaching and learning strategies
  • Lecturing
  • Laboratory
  • Problem based learning
  • Case study
  • Interactive lecturing
  • Working in group
  • Action learning
  • Peer feedback

Innovative teaching methods: Software or applications used
  • Moodle (files, quizzes, workshops, ...)

Sustainable Development Goals (SDGs)
Quality Education Reduced Inequalities