First cycle
degree courses
Second cycle
degree courses
Single cycle
degree courses
School of Agricultural Sciences and Veterinary Medicine
Course unit
AVP7078786, A.A. 2018/19

Information concerning the students who enrolled in A.Y. 2017/18

Information on the course unit
Degree course Second cycle degree in
AV2091, Degree course structure A.Y. 2017/18, A.Y. 2018/19
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Degree course track FOREST AND NATURE FOR THE FUTURE [002LE]
Number of ECTS credits allocated 8.0
Type of assessment Mark
Website of the academic structure
Department of reference Department of Land, Environment, Agriculture and Forestry
E-Learning website
Mandatory attendance No
Language of instruction English
Single Course unit The Course unit can be attended under the option Single Course unit attendance
Optional Course unit The Course unit can be chosen as Optional Course unit

Teacher in charge MAURO MASIERO AGR/01

ECTS: details
Type Scientific-Disciplinary Sector Credits allocated
Educational activities in elective or integrative disciplines AGR/01 Rural economy and evaluation 8.0

Course unit organization
Period First semester
Year 2nd Year
Teaching method frontal

Type of hours Credits Teaching
Hours of
Individual study
Practice 4.0 32 68.0 No turn
Lecture 4.0 32 68.0 No turn

Start of activities 01/10/2018
End of activities 18/01/2019
Show course schedule 2019/20 Reg.2017 course timetable

Examination board
Board From To Members of the board
2 Commissione a.a. 2019/20 01/12/2019 30/11/2020 MASIERO MAURO (Presidente)
GATTO PAOLA (Supplente)
1 Commissione a.a. 2018/19 01/12/2018 30/11/2019 MASIERO MAURO (Presidente)
GATTO PAOLA (Supplente)

Prerequisites: No prerequisites are requested (previous attendance to a course on forest policy and forest or environmental economics is advisable)
Target skills and knowledge: The aim of the course is to introduce corporate social responsibility (CSR) and societal marketing concepts and provide students with an operational focus on tools for their implementation. Particular attention will be paid to standard and certification issues, with special reference to forest standards/certification both at the forest stage and along the forest-product supply-chain.
Examination methods: Written and oral exams.
The written exam is based on a series of open questions (normally 10 questions in total). The oral part is a 20 minutes discussion on the contents of the course, normally starting from issues emerging from the written exam (gaps, further information, examples, etc.). The oral exam can be passed in the same day of the written test. The validity of the written test is of one year.
Assessment criteria: The final mark is the weighted sum of the following 3 criteria:
- Active participation to the lessons and the marks of exercises done during classes (20%)
- Written test (40%)
- Oral exam (40%).
Course unit contents: After introducing some general concepts related to societal marketing (rationale, origins, main tools and recent developments) the course addresses standards and certification as specific tools for implementing societal marketing strategies in the forestry sector.
In particular the course aims to deliver the following main contents:
- Marketing development path and societal marketing foundations
- Rationale and key-concepts for CSR policies and tools
- Different types of SR tools (private, public and partnership tools)
- Standard goals, structure, contents and approaches, and certification procedures
- Main forest certification schemes/systems at international level and their specific features in terms of (i) general organisation, governance and standard setting, (ii) forest management requirements, (iii) chain of custody, and (iv) additional/special requirements (e.g. for small forest-holders)
- Auditing and reporting techniques, procedures and tools.
Planned learning activities and teaching methods: The course is structured into 7 main units:
- Marketing development path, concepts and definition of CSR and government ethics in forestry (Unit 1)
- Private, public and partnership SR tools (Unit 2)
- Introduction to standards and certification with focus on forest certification standards (Unit 3)
- Forest certification standards: forest management (Unit 4)
- Forest certification standards: chain of custody and trademark use (Unit 5)
- Forest certification standards: special issues (smallholders, non-timber forest products, biomass, etc.) (Unit 6)
- Auditing and reporting (Unit 7)

Teaching methods include:
- Frontal lectures to present and discuss key-concepts and theoretical issues
- Classroom exercises (case studies, group-work, plenary discussions, etc.)
- Home assignments
- Seminars given by external experts
- Field visits to relevant forest areas/forest companies to see and discuss implementation of theoretical concepts addressed during classes (to be confirmed)
- Teaching materials used in class (slides) and additional readings and media made available through the e-learning Moodle platform of the School (see next point)
- A checklist with key-questions is made available to students to check their learning status.
Additional notes about suggested reading: Papers and other learning material (videos, databases, web-sites, case studies, …) are made available via the course page within Moodle platform (
Textbooks (and optional supplementary readings)

Innovative teaching methods: Teaching and learning strategies
  • Lecturing
  • Case study
  • Working in group
  • Questioning
  • Problem solving
  • Active quizzes for Concept Verification Tests and class discussions
  • Use of online videos
  • Loading of files and pages (web pages, Moodle, ...)

Innovative teaching methods: Software or applications used
  • Moodle (files, quizzes, workshops, ...)
  • Kahoot

Sustainable Development Goals (SDGs)
Decent Work and Economic Growth Reduced Inequalities Sustainable Cities and Communities Responsible Consumption and Production Climate Action Life on Land