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Course unit
CORPORATE STRATEGY (MOD. B)
EPP4068026, A.A. 2016/17
Information concerning the students who enrolled in A.Y. 2016/17
Integrated course for this unit
ECTS: details
Type |
Scientific-Disciplinary Sector |
Credits allocated |
Educational activities in elective or integrative disciplines |
SECS-P/10 |
Business Organisation |
7.0 |
Course unit organization
Period |
Second semester |
Year |
1st Year |
Teaching method |
frontal |
Type of hours |
Credits |
Teaching hours |
Hours of Individual study |
Shifts |
Lecture |
7.0 |
49 |
126.0 |
No turn |
Examination board
Examination board not defined
Common characteristics of the Integrated Course unit
Prerequisites:
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The course requirements concern basic knowledge of management. |
Target skills and knowledge:
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The aim of the course is providing students with concepts and tools to manage the process of strategy formulation in line with the evolution of the competitive environment. Topics will include strategy formulation and monitoring, growth strategies and internationalization (Corporate Strategy module). In order to implement corporate strategies, organizational actors are required to have knowledge and competencies for the management of the individual and group behaviors (Organizational Behavior module). Hence, the course will describe relevant issues in behavioral topics (e.g. decision making, leadership, intercultural management, change management and negotiation) related to specific corporate strategies. |
Examination methods:
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Final written exam + group assignments |
Assessment criteria:
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The final written exam consists of questions including questions on a case study (provided with the exam) and theoretical questions on all the materials.
Grup assignments required to solve the case studies and write a paper on a movie. |
Specific characteristics of the Module
Course unit contents:
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The aim of the course is providing students with concepts and tools to manage the process of strategy formulation in line with the evolution of the competitive environment. Topics will include strategy formulation and monitoring, growth strategies and internationalization.
In details, contents of the course are the followings:
1. Basic concepts of strategy formulation (external and internal analysis)
2. Strategy formulation and monitoring
3. The issue of growth for SMEs
4. Organic growth
5. External growth: strategic alliances
6. External growth: merger and acquisitions
7. Internationalization processes
8. In-class case studies
9. Seminars by entrepreneurs and managers of SMEs |
Planned learning activities and teaching methods:
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The course is organized in traditional lectures, in-class case studies and seminars hold by entrepreneurs and managers of SMEs who will discuss the strategies of growth of their firms. The objective providing theoretical concepts and real applications. |
Additional notes about suggested reading:
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At the beginning of the course a text book will be indicated. In each class the text book will be complemented by other materials such as slides and papers. |
Textbooks (and optional supplementary readings) |
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Campagnolo D. (ed.),, Corporate Strategy. --: ebook McGraw-Hill, 2015. https://create.mheducation.com/shop/#/catalog/details/?isbn=9781308482354
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