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Course unit
ELEMENTS OF MARKETING AND COMMUNICATION
PSO2043522, A.A. 2015/16
Information concerning the students who enrolled in A.Y. 2014/15
ECTS: details
Type |
Scientific-Disciplinary Sector |
Credits allocated |
Core courses |
M-PSI/06 |
Psychology of Work and Organisations |
6.0 |
Course unit organization
Period |
Second semester |
Year |
2nd Year |
Teaching method |
frontal |
Type of hours |
Credits |
Teaching hours |
Hours of Individual study |
Shifts |
Lecture |
6.0 |
42 |
108.0 |
No turn |
Examination board
Board |
From |
To |
Members of the board |
7 2019/20 |
01/10/2019 |
30/11/2020 |
FALCO
ALESSANDRA
(Presidente)
DAL CORSO
LAURA
(Membro Effettivo)
DI SIPIO
ANNAMARIA
(Membro Effettivo)
GIRARDI
DAMIANO
(Membro Effettivo)
|
6 2018/19 |
01/10/2018 |
30/11/2019 |
FALCO
ALESSANDRA
(Presidente)
DAL CORSO
LAURA
(Membro Effettivo)
GALLIANI
ELISA MARIA
(Membro Effettivo)
LANZONI
PAOLO
(Membro Effettivo)
|
5 2017/18 |
01/10/2017 |
30/11/2018 |
FALCO
ALESSANDRA
(Presidente)
DAL CORSO
LAURA
(Membro Effettivo)
DE CARLO
NICOLA
(Membro Effettivo)
GALLIANI
ELISA MARIA
(Membro Effettivo)
LANZONI
PAOLO
(Membro Effettivo)
|
4 2016/17 |
01/10/2016 |
30/11/2017 |
FALCO
ALESSANDRA
(Presidente)
DAL CORSO
LAURA
(Membro Effettivo)
DE CARLO
NICOLA
(Membro Effettivo)
DI SIPIO
ANNAMARIA
(Membro Effettivo)
GALLIANI
ELISA MARIA
(Membro Effettivo)
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3 2015/16 |
01/10/2015 |
30/11/2016 |
FALCO
ALESSANDRA
(Presidente)
DAL CORSO
LAURA
(Membro Effettivo)
DE CARLO
NICOLA
(Membro Effettivo)
DI SIPIO
ANNAMARIA
(Membro Effettivo)
GALLIANI
ELISA MARIA
(Membro Effettivo)
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Prerequisites:
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None. |
Target skills and knowledge:
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Describing and arguing models of knowing the consumer behavior.
- Choosing and applying qualitative and quantitative tools to explore the individual and collective needs.
- Identifying and defining the role of emotions in communication strategies.
- Designing a marketing plan.
- Making a market research. |
Examination methods:
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A written examination will be organized for non-attending students (the questions will be in
open response form).
For attending students the evaluation will include a written test (featuring questions
with open response form), together with the results of a working group study
that will involve the preparation of a marketing plan. |
Assessment criteria:
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The assessment of the preparation will focus on understanding of the topics covered, acquisition
methodologies and tools proposed, and the ability to apply them independently,
in a critical and conscious way. |
Course unit contents:
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The course is aimed at deepening the basic issues related to marketing, with particular reference to
the role of communication in the relationship with the consumer, in a perspective of centrality of
the person, sustainability and protection of the principles of ethics and corporate social responsibility.
In particular, the following topics will be studied:
- variables in the social, economic and cultural context;
- development and application fields of marketing;
- marketing plan management;
- analysis of demand and consumer behavior;
- traditional and emerging marketing mix;
- role of emotions in communication;
- from commercial marketing to social marketing and sustainability. |
Planned learning activities and teaching methods:
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The lectures will be accompanied by discussions, exercises, and case studies, as well as
debates with the professionals in the field of marketing. Particular attention will be given to aspects
of merit and methodology of some of the significant field research. |
Additional notes about suggested reading:
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The specific material (slides, articles, documents, ...), will be added
in the web teaching (Moodle platform). The material is necessary in order to deepen the topics
of the course. The password to the Moodle platform may be provided by the lecturer via
e-mail or phone. |
Textbooks (and optional supplementary readings) |
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Kotler, P., Il marketing secondo Kotler. Milano: Il Sole 24 ORE, 2011.
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Materiali forniti dal docente reperibili nell'area web dell'insegnamento (piattaforma moodle)., --. --: --, --. Materials provided by the lecturer available in the web teaching (Moodle platform).
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