| First cycle degree courses | Second cycle degree courses | Single cycle degree courses |
| School of Psychology | ||
| SOCIAL AND WORK PSYCHOLOGY | ||
Course unit
ELEMENTS OF MARKETING AND COMMUNICATION
PSO2043522, A.A. 2015/16
Information concerning the students who enrolled in A.Y. 2014/15
ELEMENTS OF MARKETING AND COMMUNICATION
PSO2043522, A.A. 2015/16
Information concerning the students who enrolled in A.Y. 2014/15
Information on the course unit
| Degree course |
First cycle degree in SOCIAL AND WORK PSYCHOLOGY PS1085, Degree course structure A.Y. 2011/12, A.Y. 2015/16 |
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|---|---|---|
| Number of ECTS credits allocated | 6.0 | |
| Type of assessment | Mark | |
| Course unit English denomination | ELEMENTS OF MARKETING AND COMMUNICATION | |
| Department of reference | Department of Philosophy, Sociology, Education and Applied Psychology | |
| E-Learning website | https://elearning.unipd.it/scuolapsicologia/course/view.php?idnumber=2015-PS1085-000ZZ-2014-PSO2043522-N0 | |
| Mandatory attendance | No | |
| Language of instruction | Italian | |
| Branch | PADOVA | |
| Single Course unit | The Course unit CANNOT be attended under the option Single Course unit attendance | |
| Optional Course unit | The Course unit can be chosen as Optional Course unit |
Lecturers
| Teacher in charge | ALESSANDRA FALCO | M-PSI/06 |
|---|
ECTS: details
| Type | Scientific-Disciplinary Sector | Credits allocated | |
|---|---|---|---|
| Core courses | M-PSI/06 | Psychology of Work and Organisations | 6.0 |
Course unit organization
| Period | Second semester |
|---|---|
| Year | 2nd Year |
| Teaching method | frontal |
| Type of hours | Credits | Teaching hours |
Hours of Individual study |
Shifts |
|---|---|---|---|---|
| Lecture | 6.0 | 42 | 108.0 | No turn |
| Start of activities | 01/03/2016 |
|---|---|
| End of activities | 01/06/2016 |
| Show course schedule | 2019/20 Reg.2017 course timetable |
Examination board
| Board | From | To | Members of the board |
|---|---|---|---|
| 7 2019/20 | 01/10/2019 | 30/11/2020 |
FALCO
ALESSANDRA
(Presidente)
DAL CORSO LAURA (Membro Effettivo) DI SIPIO ANNAMARIA (Membro Effettivo) GIRARDI DAMIANO (Membro Effettivo) |
| 6 2018/19 | 01/10/2018 | 30/11/2019 |
FALCO
ALESSANDRA
(Presidente)
DAL CORSO LAURA (Membro Effettivo) GALLIANI ELISA MARIA (Membro Effettivo) LANZONI PAOLO (Membro Effettivo) |
| 5 2017/18 | 01/10/2017 | 30/11/2018 |
FALCO
ALESSANDRA
(Presidente)
DAL CORSO LAURA (Membro Effettivo) DE CARLO NICOLA (Membro Effettivo) GALLIANI ELISA MARIA (Membro Effettivo) LANZONI PAOLO (Membro Effettivo) |
| 4 2016/17 | 01/10/2016 | 30/11/2017 |
FALCO
ALESSANDRA
(Presidente)
DAL CORSO LAURA (Membro Effettivo) DE CARLO NICOLA (Membro Effettivo) DI SIPIO ANNAMARIA (Membro Effettivo) GALLIANI ELISA MARIA (Membro Effettivo) |
| 3 2015/16 | 01/10/2015 | 30/11/2016 |
FALCO
ALESSANDRA
(Presidente)
DAL CORSO LAURA (Membro Effettivo) DE CARLO NICOLA (Membro Effettivo) DI SIPIO ANNAMARIA (Membro Effettivo) GALLIANI ELISA MARIA (Membro Effettivo) |
| Prerequisites: | None. |
| Target skills and knowledge: | Describing and arguing models of knowing the consumer behavior.
- Choosing and applying qualitative and quantitative tools to explore the individual and collective needs. - Identifying and defining the role of emotions in communication strategies. - Designing a marketing plan. - Making a market research. |
| Examination methods: | A written examination will be organized for non-attending students (the questions will be in
open response form). For attending students the evaluation will include a written test (featuring questions with open response form), together with the results of a working group study that will involve the preparation of a marketing plan. |
| Assessment criteria: | The assessment of the preparation will focus on understanding of the topics covered, acquisition
methodologies and tools proposed, and the ability to apply them independently, in a critical and conscious way. |
| Course unit contents: | The course is aimed at deepening the basic issues related to marketing, with particular reference to
the role of communication in the relationship with the consumer, in a perspective of centrality of the person, sustainability and protection of the principles of ethics and corporate social responsibility. In particular, the following topics will be studied: - variables in the social, economic and cultural context; - development and application fields of marketing; - marketing plan management; - analysis of demand and consumer behavior; - traditional and emerging marketing mix; - role of emotions in communication; - from commercial marketing to social marketing and sustainability. |
| Planned learning activities and teaching methods: | The lectures will be accompanied by discussions, exercises, and case studies, as well as
debates with the professionals in the field of marketing. Particular attention will be given to aspects of merit and methodology of some of the significant field research. |
| Additional notes about suggested reading: | The specific material (slides, articles, documents, ...), will be added
in the web teaching (Moodle platform). The material is necessary in order to deepen the topics of the course. The password to the Moodle platform may be provided by the lecturer via e-mail or phone. |
| Textbooks (and optional supplementary readings) |
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