First cycle
degree courses
Second cycle
degree courses
Single cycle
degree courses
School of Human and Social Sciences and Cultural Heritage
MODERN LANGUAGES FOR THE INTERNATIONAL COMMUNICATION AND COOPERATION
Course unit
MARKETING
LE05105549, A.A. 2013/14

Information concerning the students who enrolled in A.Y. 2013/14

Information on the course unit
Degree course Second cycle degree in
MODERN LANGUAGES FOR THE INTERNATIONAL COMMUNICATION AND COOPERATION
IF0314, Degree course structure A.Y. 2008/09, A.Y. 2013/14
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Number of ECTS credits allocated 6.0
Type of assessment Mark
Course unit English denomination MARKETING
Department of reference Department of Linguistic and Literary Studies
Mandatory attendance No
Language of instruction Italian
Branch PADOVA
Single Course unit The Course unit CANNOT be attended under the option Single Course unit attendance
Optional Course unit The Course unit can be chosen as Optional Course unit

Lecturers
Teacher in charge SILVIA IACUZZI

Mutuating
Course unit code Course unit name Teacher in charge Degree course code
LE05105549 MARKETING SILVIA IACUZZI IF0312

ECTS: details
Type Scientific-Disciplinary Sector Credits allocated
Educational activities in elective or integrative disciplines SECS-P/08 Corporate Finance 6.0

Course unit organization
Period Second semester
Year 1st Year
Teaching method frontal

Type of hours Credits Teaching
hours
Hours of
Individual study
Shifts
Lecture 6.0 42 108.0 No turn

Calendar
Start of activities 03/03/2014
End of activities 14/06/2014
Show course schedule 2019/20 Reg.2016 course timetable

Examination board
Board From To Members of the board
7 1718 01/10/2017 30/11/2018 PAIOLA MARCO UGO (Presidente)
PERTILE MARTINA (Membro Effettivo)
DI BERNARDO ZUCCOLO BARBARA (Supplente)
6 1213 01/10/2012 30/11/2013 IACUZZI SILVIA (Presidente)
DI PAOLO ALESSANDRO (Membro Effettivo)
PERTILE MARTINA (Membro Effettivo)
4 1314 01/10/2013 30/11/2014 IACUZZI SILVIA (Presidente)
DI PAOLO ALESSANDRO (Membro Effettivo)
PERTILE MARTINA (Membro Effettivo)
3 1415 01/10/2014 30/11/2015 TORNESE SMERALDA (Presidente)
DI PAOLO ALESSANDRO (Membro Effettivo)
DI BERNARDO ZUCCOLO BARBARA (Supplente)
PERTILE MARTINA (Supplente)
2 1516 01/10/2015 30/11/2016 PERTILE MARTINA (Presidente)
DI PAOLO ALESSANDRO (Membro Effettivo)
DI BERNARDO ZUCCOLO BARBARA (Supplente)

Syllabus
Prerequisites: None formally - advisable to have followed a basic Economics course
Target skills and knowledge: Basic knowledge of the principles of marketing; ability to analyse a marketing plan, understanding its objectives and the main tools used; development of a particular sensitivity towards international and multicultural issues.
Examination methods: Written 60 min. exam with 5 questions (example published in "Materiale didattico")
Assessment criteria: Knowledge of the theory behind strategic and operative marketing; appreciation and application of theoretical principles to real and imaginary cases.
Course unit contents: Course taught in Italian (some readings in English)
Textbooks (and optional supplementary readings)
  • Philip Kotler, Principi di marketing. --: Paravia-Pearson Education Italia, --. L'anno di pubblicazione dovrebbe essere recente; una pubblicazione di 8-10 anni fa andrĂ  integrata in alcune parti con le dispense e altro materiale Cerca nel catalogo