First cycle
degree courses
Second cycle
degree courses
Single cycle
degree courses
Faculty of Veterinary Medicine
VETERINARY MEDICINE
Course unit
FOOD MARKETS
MVM0015720, A.A. 2014/15

Information concerning the students who enrolled in A.Y. 2011/12

Information on the course unit
Degree course 5 years single cycle degree in
VETERINARY MEDICINE
MV0991, Degree course structure A.Y. 2011/12, A.Y. 2014/15
N0
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Number of ECTS credits allocated 4.0
Course unit English denomination FOOD MARKETS
Website of the academic structure http://www.unipd.it/corsi/corsi-di-laurea/corsi-di-laurea-magistrale/medicina-veterinaria
Department of reference Department of Animal Medicine, Production and Health
Mandatory attendance
Language of instruction Italian
Branch LEGNARO (PD)

Lecturers
Teacher in charge DAVIDE MATTEO PETTENELLA AGR/01

Integrated course for this unit
Course unit code Course unit name Teacher in charge
MVM0015716 INSPECTION AND CONTROL OF FOOD PRODUCTS OF ANIMAL ORIGIN AND FOOD MARKETS (FOOD SAFETY) VALERIO GIACCONE

Mutuated
Course unit code Course unit name Teacher in charge Degree course code
MVN1031898 FOOD MARKETS DAVIDE MATTEO PETTENELLA MV0991

ECTS: details
Type Scientific-Disciplinary Sector Credits allocated
Educational activities in elective or integrative disciplines AGR/01 Rural economy and evaluation 4.0

Course unit organization
Period First semester
Year 4th Year
Teaching method frontal

Type of hours Credits Teaching
hours
Hours of
Individual study
Shifts
Lecture 4.0 32 68.0 No turn

Calendar
Start of activities 01/10/2014
End of activities 24/01/2015
Show course schedule 2019/20 Reg.2017 course timetable

Examination board
Examination board not defined

Syllabus

Common characteristics of the Integrated Course unit

Specific characteristics of the Module

Course unit contents: The course introduces students to agro-food market issues. The framework and dynamics of agro-food markets and industries, food supply chains, logistics and distribution and investment planning will be presented.

The course is organized in 4 modules.

1. Introduction to economics: scarcity and market economy, demand and supply, market models, elasticity.

2. Business plan: strategic planning, marketing mix, Business Plan components, profitability indicators.

3. Agro-food markets. Agro-food products and food consumption. Quality of agro-food products. The Life Cycle concept. The components of the agro-food system.

4. Agro-food markets: a description of the various components of the system.
Planned learning activities and teaching methods: The teaching approach is based on the presentation of general
concepts related to market and supply-chains issues and on case studies discussion.

Frontal teaching = 32 hours
Additional notes about suggested reading: Papers and other documents will be made available on the Moodle platform (https://elearning.unipd.it/scuolaamv/)
Textbooks (and optional supplementary readings)
  • Pilati L., Marketing agro-alimentare. --: UNI Service, 2004. Cerca nel catalogo