ROSSETTO LUCA

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Structure Department of Land, Environment, Agriculture and Forestry
Telephone 0498272742
Qualification Professore associato confermato
Scientific sector AGR/01 - RURAL ECONOMY AND EVALUATION
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Office hours
Monday from 16:00 to 17:30 Uffico. Agripolis Stecca 1 terzo piano o su appuntamento da concordare via email
(updated on 26/09/2017 13:46)

Proposals for thesis
Thesis for master course students
- The development of organic districts in Italy and in the Veneto region
- Market growth and perception of organic
- Perceptive bias in buying food products
- Consumer loyalty towards wine brands
- Retail distribution and loyalty to the point of sale
- The phenomenon of private lables: origin, dynamics, trends
- The phenomenon of collective brands in the agri-food sector
- Environmental certifications in wine (carbon footprint)
- Niche markets (food / wine)
- Luxury in food and wine
- Wine communication
- Internet in the food sector
- The role of social media in the communication and sale of agri-food products
- New marketing channels in food sector
- Food and wine tourism as a tool for enhancing agri-food products
- Marketing of Tutelary Consortia
- The co-marketing in wine

Curriculum Vitae
Luca Rossetto was born in Rovigo, on February 4th 1964. In 1993, he graduated in Agricultural Science at the University of Padua, with 110/110 cum laude. In 1995 he followed a master course in agricultural economics at the University of California, Davis campus. In 1998 he got a Ph.D. in Forest Economics and Montana at the University of Trento. In 2001 he got a position as researcher in Agricultural Economics at the University of Padova. In 2005 he got a position as associate professor in Agricultural Economics and we was affiliated at the Department of Land, Environment, Agriculture and Forestry of the University of Padova. Educational activity He teaches Agrifood Food Chain and Business Strategies in the Master's Degree in Food Science and Technology, Territorial Valorization and Rural Development in the Italian Food and Wine within the Master Degree Italian Food and Wines. Since 2012 he teaches a course on wine marketing at the international master Vinifera based in Montpellier (France). Research Activity His research can be grouped into the following areas: i) agricultural policy, ii) agri-food markets, and supply chains; iii) the management of fisheries resources; iv) environmental damage assessment; v) organic farming; vi) wine markets. His research activities, has resulted in over 130 publications.

Lecturer's Curriculum (PDF): 9811E6CB84A4CE224B92CC92757E7084.pdf

Research areas
The researches can be grouped into the following areas:
1) Research about the Common Agricultural Policy.
2) Research on Agricultural Policy and in particular on proposals to reform the Common Agricultural Policy.
3) Research of agri-food products on the market, supply and demand.
4) Research on the management of fisheries resources.
5) Research on the evaluation of public goods.
6) Research on organic farming.
7) Research on wine markets.
His research activity, has resulted in over 130 publications.

Publications
Pubblicazioni dal 2015
Barisan L., Boatto V., Rossetto L., Salmaso L. (2015). The knowledge of Italian wines on export markets: a non parametric methodology to analyze promotional actions, British Food Journal, vol. 117(1), pp. 117-137 (DOI: 10.1108/BFJ-07-2013-0192: Scopus: 84920964596).
Rossetto L. (2015). Reddito possibile dal mais solo limitando i rischi. Informatore Agrario, vol. 5, pp. 39-42.
Rossetto L. (2015). Numeri alle stelle per la soia, ma regna l’incertezza sui prezzi. Informatore Agrario, vol. 7, pp. 41-44.
Rossetto L., Trestini S. (2015). Dove troveremo mais e soia ogm free?. Informatore Agrario, vol. 16. pp. 9-10.
Galletto L., Rossetto L., (2015). A hedonic analysis of retail Italian vinegars, Wine Economics and Policy, vol. 4, pp 60-68. (doi:10.1016/j.wep.2015.02.001)
Rossetto L., (2015). Redditività: questione di strategie, Informatore Agrario, vol. 45 Supplemento #Mais 2.0, pp. 20-32.
Rossetto L., Trestini, S., Bolzonella, C. (2015). Le strategie per affrontare la crisi dei mercati agricoli, in: (a cura di) Veneto Agricoltura, Zootecnia in crisi: Carne e latte sotto la lente, Quaderno 17 Europe Direct Veneto, pp. 41-68 (ISBN: 9788863371512).
De Biasi G., Rossetto L., (2016). Soia: redditività legata all’equilibrio tra resa e prezzo, Informatore Agrario, vol. 8, pp. 34-38.
Rossetto L., Boatto V., Bordignon P., Arboretti R., Salmaso L. (2016). Cheese perception in the North American market: Empirical evidence for domestic vs. imported Parmesan, British Food Journal, vol. 118, n.7, pp. . 1747 – 1768.
Rossetto L. (2017). Le prospettive di redditività degli investimenti in agricoltura, in (a cura di) AA.VV. Investire in Agricoltura, Quaderno 18 Europe Direct Veneto, pp. 46-61. (ISBN: 9788863371765)
Rossetto L. (2017). La gestione del prezzo. . In (a cura di, Gregori M.) Il Marketing del Vino: capire, decidere, agire. Prima edizione. Napoli: Edises, pp. 129-160. (ISBN:9788879599412)
Rossetto L. (2017). Marca e marchi. . In (a cura di, Gregori M.) Il Marketing del Vino: capire, decidere, agire. Prima edizione. Napoli: Edises, pp.247-294. (ISBN:9788879599412).
Rossetto L., De Biasi G., (2017). Alcune incognite sul mercato della soia 2017, Informatore Agrario, vol. 8, pp. 33-36.
Rossetto L., Bordignon P. (2017). The communication of Italian wines in United States, In: 11th Annual Conference of American Association of Wine Economists. p. 2, Padova, 29-30 giugno 2017
Rossetto L., Galletto L. (2017). The market of rosé wines in Italy: an hedonic price analysis on retail channel. In: 10th International Conference of the Academy of Wine Business Research, Sonoma State University, Rohnert Park, CA 94528, July 25th-28th, 2017, pag. 143 (https://www.winebusiness.com/news/?go=getArticle&dataId=188018) .



Lecturer's Publications (PDF): 9811E6CB84A4CE224B92CC92757E7084.pdf

List of taught course units in A.Y. 2017/18
Degree course code (?) Degree course track Course unit code Course unit name Credits Year Period Lang. Teacher in charge
AG0064 COMMON AGN1030327 AGRIFOOD SUPPLY CHAINS AND MARKETING STRATEGIES
Details for students enrolled in A.Y. 2017/18
Current A.Y. 2017/18
8 1st Year First
semester
ITA LUCA ROSSETTO
FA0243 COMMON FAO2043655 ECONOMICS AND MARKETING OF AGRO-INDUSTRIAL BUSINESS
Details for students enrolled in A.Y. 2016/17
Current A.Y. 2017/18
6 2nd Year Second
semester
ITA LUCA ROSSETTO
AV2190 COMMON AVP5070065 FOOD AND WINE - BASED TERRITORIAL VALORIZATION AND RURAL DEVELOPMENT
Details for students enrolled in A.Y. 2016/17
Current A.Y. 2017/18
8 2nd Year First
semester
ENG LUCA ROSSETTO