First cycle
degree courses
Second cycle
degree courses
Single cycle
degree courses
School of Engineering
ICT FOR INTERNET AND MULTIMEDIA
Course unit
INNOVATION AND ENTREPRENEURSHIP
INP5071737, A.A. 2017/18

Information concerning the students who enrolled in A.Y. 2017/18

Information on the course unit
Degree course Second cycle degree in
ICT FOR INTERNET AND MULTIMEDIA
IN2371, Degree course structure A.Y. 2017/18, A.Y. 2017/18
N0
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Degree course track ICT FOR LIFE AND HEALTH [004PD]
Number of ECTS credits allocated 6.0
Type of assessment Mark
Course unit English denomination INNOVATION AND ENTREPRENEURSHIP
Department of reference Department of Information Engineering
Mandatory attendance No
Language of instruction English
Branch PADOVA
Single Course unit The Course unit can be attended under the option Single Course unit attendance
Optional Course unit The Course unit can be chosen as Optional Course unit

Lecturers
Teacher in charge MORENO MUFFATTO ING-IND/35

Mutuating
Course unit code Course unit name Teacher in charge Degree course code
INP5071737 INNOVATION AND ENTREPRENEURSHIP MORENO MUFFATTO IN0521

ECTS: details
Type Scientific-Disciplinary Sector Credits allocated
Educational activities in elective or integrative disciplines ING-IND/35 Engineering and Management 6.0

Mode of delivery (when and how)
Period Second semester
Year 1st Year
Teaching method frontal

Organisation of didactics
Type of hours Credits Hours of
teaching
Hours of
Individual study
Shifts
Lecture 6.0 48 102.0 No turn

Calendar
Start of activities 26/02/2018
End of activities 01/06/2018

Examination board
Board From To Members of the board
2 A.A. 2017/2018 01/10/2017 15/03/2019 MUFFATTO MORENO (Presidente)
GARENGO PATRIZIA (Membro Effettivo)
1 A.A. 2016/2017 01/10/2016 15/03/2018 MUFFATTO MORENO (Presidente)
GARENGO PATRIZIA (Membro Effettivo)

Syllabus
Prerequisites: No formal background in the field is requested. A basic knowledge of business administration (i.e. revenues, costs, profit & loss, balance sheet) is suggested.
Target skills and knowledge: The course aims at developing attitudes and skills toward Innovation and Entrepreneurship.
The course enables students to acquire the skills needed to pursue an innovation project both from an entrepreneurial point of view (new venture creation) and from a managerial point of view (management of innovation).
Students with different background are encouraged to participate to increase the variety of competencies normally needed in an entrepreneurial and/or innovation project.

Participants will develop the following abilities:
Identify and select a good idea for innovation;
Assess the project feasibility from a technical and financial point of views;
Analyse the potential market for an innovation;
Analyse the customers’ profiles and their needs/wants;
Generate and select a variety of product/service concepts;
Understand Intellectual Property Rights and the patent filing process
Understand the economics of a product or a service
Use the main Project Management tools and methodologies
Create a business Plan for new venture creation
Examination methods: During a written examination students are asked to examine a real idea/opportunity and develop a project according to the main development steps discussed during the course.
Assessment criteria: The assessment is based on the following activities and relative weight:
70% project work
30% written examination
Class attendance and discussion are also rewarded.

Main evaluation criteria for the project work are:
- the quality of the idea/opportunity
- the completeness of the project dimensions analyzed
- the accuracy of the analysis
- the quality and consistency of the economic figures
- the order and coherence of the final document
Course unit contents: Opportunity identification
Innovation examples and analysis. Criteria to assess innovation ideas. Idea generation. Screening for similar and substitute products/services. Criteria for opportunity selection.

Feasibility analysis
Technology Readiness Level. Technological expertise required. Legal barriers and regulations. Patents in the specific technology areas. Financial feasibility and estimation of the investment needed.

Market analysis
Market size. Market trends and growth rate. Competitors and benchmarking.
Scalability of the business.

Customers profile
Identification of customer segments. Target users profiling. Identify users’ needs / wants. Product /service positioning.

Concept generation and selection
Define product concepts (examples). Generate potential product/service concepts. Evaluate and select concepts with given criteria.

Prototyping
Different types of prototypes. The project for a prototype. User acceptance testing.

Intellectual Property Rights and the patent filing process
Patents and Trademarks. Patent claims examples. The filing processes and schedules. Costs of patents.

Product/Service Economics
Pricing. Fixed costs. Variable costs. Break-even analysis. Cash flows. Discounted Cash Flows.

Project Management
Project Charter. Project Stakeholders. Work Breakdown Structure. Project Milestones. Gantt Chart. Project Scope Management. Project Quality Management. Project Risk Management.

Business Plan and Venture Creation
Building a team. Business models and Business plan. Financing a startup and fundraising. The startup life cycle.
Planned learning activities and teaching methods: Project work
Students are requested to develop an excellent innovation project with a potential for creating a startup or a corporate innovation project. Students are requested to upload deliverables throughout the course. The completed project work is due a week after the end of the course.

Groups
It is encouraged to develop the project in groups of maximum 3 people. The instructor will help in forming interdisciplinary groups.

Feedback
Feedback on assigments will be given in specific steps after the main phases of the innovation project.
Case study
Students are requested to read 3 or 4 cases on Innovation and Entrepreneurship and prepare for a class discussion.

Guest Speakers from the SCENT Ventures Program
The SCENT - School of Entrepreneurship @ the University of Padua organizes since 2014 a specific module for prospective entrepreneurs called SCENT Ventures Program.
The Venture Program hosts a selection of real technology-based startup cases illustrated by one or more founders. Selected founders generally have a high education profile (many have a PhD).
To create a real opportunity of knowledge transfer to other people the Venture Program is open to all PhD candidates and post-doc of the University of Padua.

SCENT - School of Entrepreneurship @ the University of Padua
http://scent.dii.unipd.it
Additional notes about suggested reading: Follow the Facebook page of the course: https://www.facebook.com/INVENT2.0/

Apply for the LinkedIn group of the course: https://www.linkedin.com/groups/8586762
Textbooks (and optional supplementary readings)