First cycle
degree courses
Second cycle
degree courses
Single cycle
degree courses
School of Engineering
ENGINEERING AND MANAGEMENT
Course unit
BUSINESS STRATEGY
INM0018843, A.A. 2017/18

Information concerning the students who enrolled in A.Y. 2017/18

Information on the course unit
Degree course Second cycle degree in
ENGINEERING AND MANAGEMENT
IN0522, Degree course structure A.Y. 2008/09, A.Y. 2017/18
N0
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Number of ECTS credits allocated 6.0
Type of assessment Mark
Course unit English denomination BUSINESS STRATEGY
Department of reference Department of Management and Engineering
Mandatory attendance No
Language of instruction English
Branch VICENZA

Lecturers
Teacher in charge ANNA NOSELLA ING-IND/35

ECTS: details
Type Scientific-Disciplinary Sector Credits allocated
Core courses ING-IND/35 Engineering and Management 6.0

Mode of delivery (when and how)
Period Second semester
Year 1st Year
Teaching method frontal

Organisation of didactics
Type of hours Credits Hours of
teaching
Hours of
Individual study
Shifts
Lecture 6.0 48 102.0 No turn

Calendar
Start of activities 26/02/2018
End of activities 01/06/2018

Syllabus
Prerequisites: None
Target skills and knowledge: This course explores the underlying theory and frameworks that provide the foundations of a successful business strategy. The course presents the strategy concepts through the analysis of concrete business situations in recent cases, practical exercises, and readings from academic journals and business press. In particular, the course of business strategy is meant to i) introduce students to the fundamental concepts and principles of strategy and equip students with the tools they need to formulate and implement business and corporate strategies ii) provide students with the ability to develop a business plan iii) Develop of analytical skills, critical thinking and problem solving ability through case studies and simulation.
Examination methods: The grade is calculated based on students partecipation, project work (business plan writing) and oral exam.
Assessment criteria: Strategic thinking is best learned through practice and use of strategic concepts. The cases we will study are about specific business situations; they are an opportunity to both apply the concepts we discuss in class as well as further develop the ability to think about competitive strategy. Discussions are thus an important part of the course, which makes it fundamental that students attempt to regularly contribute to class discussions. Active participation in the class is an essential part of the learning experience. The grade will be based on such measures as quality of student contributions and attendance.
Furthermore, students (in group) will prepare a project work that is a business plan of a specific business idea selected by them. The final grade for the project will be based on the presentation, the report, as well as how well students will handle the discussion after group presentation.
Course unit contents: 1.Strategy concept: What is a strategy? What factors make a strategy successful? The different Levels of Strategy: Functions, Business, Corporate, Network; Value, Vision, Mission
2.Analysis of the external environment: Industry Analysis,
Demand and Supply Analysis, Strategic Groups
3.Analysis of the internal environment: Value chain analysis,
Analysis of the firm resources and distinctive competences,
Organizational structures
4.Strategy identification& selection: Generic Competitive Strategies, Cost Leadership, Differentiation and Focus, Strategic Positioning
5.Strategy implementation: Internal vs. External Growth: M&A, Strategy map and balance scorecard
6.Business plan
Planned learning activities and teaching methods: The approach toward teaching and learning strategy in this course is primarily inductive. Students will understand the concepts and principles outlined above largely through examples. The goal is to carefully analyse specific business situations and decisions to develop broader principles about business strategy.
Additional notes about suggested reading: Further readings:
The business planning guide : creating a winning plan for success / Bangs David H
The successful business plan : secrets & strategies / Abrams Rhonda
How to prepare a business plan : planning for successful start-up and expansion / Edward Blackwell
Porter, M., 2008, The five competitive forces that shape the strategy, Harvard business review, january
Porter, M., 1998, Competitive advantage: creating and sustaining superior performance, The free Press
Hussey, D.E., 1998, Strategic management: theory and implementation, Butterworth-heinemann
David Besanko, David Dranove, Mark Shanley and Scott Schaefer, Economics of Strategy, Fourth Edition, 2007. Wiley.
Textbooks (and optional supplementary readings)
  • Frank Rothaermel, Strategic Management: Concepts. --: --, 2016.