First cycle
degree courses
Second cycle
degree courses
Single cycle
degree courses
School of Economics and Political Science
BUSINESS ADMINISTRATION
Course unit
INDUSTRIAL ORGANIZATION AND BUSINESS HISTORY
EPP7077940, A.A. 2017/18

Information concerning the students who enrolled in A.Y. 2017/18

Information on the course unit
Degree course Second cycle degree in
BUSINESS ADMINISTRATION
EP2423, Degree course structure A.Y. 2017/18, A.Y. 2017/18
N0
bring this page
with you
Degree course track MANAGEMENT [002PD]
Number of ECTS credits allocated 12.0
Type of assessment Mark
Course unit English denomination INDUSTRIAL ORGANIZATION AND BUSINESS HISTORY
Department of reference Department of Economics and Management
E-Learning website https://elearning.unipd.it/economia/course/view.php?idnumber=2017-EP2423-002PD-2017-EPP7077940-N0
Mandatory attendance No
Language of instruction English
Branch PADOVA
Single Course unit The Course unit CANNOT be attended under the option Single Course unit attendance
Optional Course unit The Course unit can be chosen as Optional Course unit

Lecturers
Teacher in charge PAOLA VALBONESI SECS-P/01
Other lecturers GIANFRANCO TUSSET SECS-P/04

ECTS: details
Type Scientific-Disciplinary Sector Credits allocated
Core courses SECS-P/01 Political Economy 12.0

Mode of delivery (when and how)
Period First semester
Year 1st Year
Teaching method frontal

Organisation of didactics
Type of hours Credits Hours of
teaching
Hours of
Individual study
Shifts
Lecture 12.0 84 216.0 No turn

Calendar
Start of activities 02/10/2017
End of activities 19/01/2018

Examination board
Examination board not defined

Syllabus
Prerequisites: Studens should have attended an undergraduate course in
- Economics (microeconomics, macroeconomics)
Previous attendency of undergraduated courses in Industrial Economics and/or Game Theory would be preferred, but it is not mandatory.
Target skills and knowledge: This module requires students to assume the role of a general manager. General managers have to cope with tremendous complexity, uncertainty, and inadequate information. An important requirement of a general manager's job is the ability to think in a cross-functional and holistic manner. Creativity and innovation are critical to achieving success, and so is the ability to execute and manage day to day. The concepts and frameworks to be covered in this course refer to materials provided in the textbook adopted (“Economics of Strategy”, by Besanko, Dranove, Shanley and Shaefer) and to other lectures available on the moodle web page of the course. Complexity and uncertainty will be the guide-lines of the historical analysis too.


By the end of this course, students will:
1. Be familiar with concepts in competitive strategy.
2. Be able to assess concepts against the problems to determine their applicability.
3. Understand how to conduct an analysis of a firm’s corporate, business, and functional strategies to arrive at an understanding of its competitive (dis)advantage in the context of its broader economic and social environment.
4. Succintly and convincingly convey recommendations in the case studies to their peers and the instructor in the class.
5. Be familiar with an evolutionary and historical viewpoint of the modern company.
Examination methods: Written exam. multiple choice and open questions over all the program.
Assessment criteria: Assignment Course; Learning Objective(s); Weight in the final evaluation

Class discussion: 1, 4, 5; 15%
Memorandum: 1, 4, 5; 15%
Homework Problems: 1, 2, 3, 5; 15%
Case Presentation: 1, 2, 3, 4, 5; 20%
Final Exam: 1, 2, 3, 5; 35%
Total: 100%
Course unit contents: Contenuti:
The course will cover the following chapters of the “Economics of Strategy”, by Besanko, Dranove, Shanley and Shaefer, Wiley, 7th edition:
Primer - Basic Principles
Chapter 2 - The Horizontal Boundaries of the Firm
Chapter 3 - The Vertical Boundaries of the Firm Industry
Chapter 5 - Competitors and Competition
Chapter 8 - Industry Analysis
Chapter 9 - Strategic Positioning for Competitive Advantage
Chapter 10 - Information and Value Creation
Chapter 12 - Performance Measurement and Incentives
Chapter 13 - Strategy and Structure
Chapter 14 - Environment, Power, and Culture
and other lectures that will be available on the moodle web page of the course.

The historical talks will be based on specific topics listed at the beginning of the course. On the book F. Amatori and A. Colli (2011): Business History. Complexities and Comparisons, Routledge, the following parts will be covered: Part I, II, III, IV and Chap. 13 of Part V.
Planned learning activities and teaching methods: Lectures and Exercises, Case Study, Memorandum, Homeworks Problems, Presentation and Works by teams.
Textbooks (and optional supplementary readings)
  • David Besanko | David Dranove | Mark Shanley | Scott Schaefer, ECONOMICS OF STRATEGY. --: Wiley, 7th edition, 2017.
  • Amatori, F. | Colli, A., Business History. Complexities and Comparisons.. --: Routledge, 2011. Cerca nel catalogo