First cycle
degree courses
Second cycle
degree courses
Single cycle
degree courses
School of Economics and Political Science
ENTREPRENEURSHIP AND INNOVATION
Course unit
RELATIONAL MARKETING
EPP6077103, A.A. 2017/18

Information concerning the students who enrolled in A.Y. 2017/18

Information on the course unit
Degree course Second cycle degree in
ENTREPRENEURSHIP AND INNOVATION
EP2372, Degree course structure A.Y. 2017/18, A.Y. 2017/18
N0
bring this page
with you
Number of ECTS credits allocated 6.0
Type of assessment Mark
Course unit English denomination RELATIONAL MARKETING
Department of reference Department of Economics and Management
Mandatory attendance No
Language of instruction English
Branch PADOVA
Single Course unit The Course unit CANNOT be attended under the option Single Course unit attendance
Optional Course unit The Course unit can be chosen as Optional Course unit

Lecturers
Teacher in charge MARCO UGO PAIOLA SECS-P/08

ECTS: details
Type Scientific-Disciplinary Sector Credits allocated
Core courses SECS-P/08 Corporate Finance 6.0

Mode of delivery (when and how)
Period Second semester
Year 1st Year
Teaching method frontal

Organisation of didactics
Type of hours Credits Hours of
teaching
Hours of
Individual study
Shifts
Lecture 6.0 42 108.0 No turn

Calendar
Start of activities 26/02/2018
End of activities 01/06/2018

Examination board
Examination board not defined

Syllabus
Prerequisites: Marketing fundamentals
Target skills and knowledge: The aim of the course is to give students fundamental theoretical and professional competences useful to comprehend how to utilize modern relationship marketing solutions. Specific attention will be given to digital media marketing solutions, dealing with web design, content management and social media marketing programs.
Examination methods: For attending students, final marks will be based on: a team work that will be evaluated and presented at the end of the course; a written individual exam, based on the topics presented and discussed in classroom, further readings and case studies.
Non-attending students will take a written exam based on the readings (slides, scientific papers and chapters of books).
Assessment criteria: Student's evaluation will be based on the competences developed in applying autonomously the course’s topics. Attending students will be also evaluated on their capability to work in group, envision solutions and do analyses related to real case studies.
Course unit contents: [1] Marketing and new digital business models;
[3] Relationship marketing methods and instruments;
[3] Digital media marketing;
[4] Web design and and e-mail marketing;
[5] Social media marketing.
Planned learning activities and teaching methods: Traditional class teaching will be mixed with case-study discussions, seminars and presentations given by external speakers (managers and experts). Attending students will be involved in team working and case discussions.
Students will learn through individual study, participation to discussions in classroom and team working. All the materials will be available at the course’s Moodle web pages.
Additional notes about suggested reading: Texts and materials will be listed at the beginning of the course.
Textbooks (and optional supplementary readings)