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Second cycle
degree courses
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degree courses
School of Human and Social Sciences and Cultural Heritage
STRATEGIES IN COMMUNICATION.
Information concerning the students who enrolled in A.Y. 2016/17
If it is not your enrollment A.Y. go back to the home page

Degree course details
Degree course type Second cycle degree D.M. 270/2004
If0315
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Degree course code IF0315
Activated in 2008/09
Year of degree course structure 2015/16
Class (Ministerial field of study code) LM-92 - Communication
Degree issued Laurea Magistrale
Branch Padova
Language Italian
Degree course tracks Common track (The data are currently being defined)
Related degree courses --
Other degree courses within the same class    --

Degree programme regulations Regulations Rector's decree and regulations, issued on 14/07/2015 with RD n. 2301/2015
Annex 1 General description of educational activities
Annex 2 Study progression and proposed educational activities (course units, contact hours, credits, relevant subject areas, teaching-learning methodology, etc.)
Annex 3 Plans of studies (tracks) which do not require further approval by the Degree Course Council

Brief description of the degree course
Caratteristiche e finalità
Obiettivi specifici del corso sono l'acquisizione di conoscenze teoriche e la sperimentazione di esperienze pratiche che permettano ai laureati di analizzare i bisogni comunicativi in ambiti diversi; appropriarsi di competenze metodologiche per la stesura di progetti e l'individuazione di strategie adeguate per rispondere a tali bisogni; saper realizzare prodotti comunicativi come risultato dei processi di analisi e attuazione delle strategie individuate; acquisire la capacità di progettare ed eseguire ricerche interdisciplinari sui temi della comunicazione; padroneggiare, anche dal punto di vista teorico, gli strumenti informatici e multimediali necessari allo sviluppo di progetti comunicativi; acquisire un'articolata competenza di scrittura, anche tecnica; dominare una lingua dell'Unione europea oltre all'italiano e conoscerne una seconda.

Ambiti occupazionali
La laurea prepara alle attività di progettazione, ricerca e analisi in cui sono necessarie capacità di operare in modo autonomo nella gestione dei processi; ad esempio la professione di Analista nei centri di ricerca e negli osservatori che si occupano dell'analisi di prodotti e del monitoraggio di processi comunicativi complessi (sia quelli votati alla ricerca che quelli finalizzati alla fornitura di servizi a soggetti pubblici e privati). I laureati trovano impiego prevalentemente nell'area Comunicazione e marketing, riferita a tutte le attività di comunicazione pubblica, sociale e d'impresa, sia per le istituzioni pubbliche e gli enti no-profit, sia per le imprese private. Altre due destinazioni molto frequenti sono l'area Pubblicità e Informazione ed editoria. Figure professionali in evidenza sono il Responsabile comunicazione e marketing, che trova prevalentemente collocamento nel settore privato, e il Responsabile ufficio stampa, figura distribuita equamente tra settore privato e settore pubblico. Le altre occupazioni di rilievo sono: comunicatore d'impresa, comunicatore sociale, comunicatore pubblico, responsabile delle relazioni con il pubblico, technical writer, project manager, communication manager e organizzatore di eventi per l'area Comunicazione e marketing; account executive, account supervisor, strategic planner, media planner e copywriter per l'area Pubblicità; web content manager e web project manager per l'area Comunicazione web e ICT. Ulteriori opportunità di impiego si hanno nelle organizzazioni internazionali e nelle organizzazioni non governative, ma anche in aree meno consuete come Commerciale e vendite e Risorse umane.

Course calendar
Show course schedule 2016/17 Reg.2015 weekly timetable
2016/17 Reg.2015 single teaching timetable
Show examination schedule --
Show final examination schedule --

Links
Ministerial websites Universitaly
Academic reference structures School of Human and Social Sciences and Cultural Heritage
Department of Linguistic and Literary Studies
Chair of the Degree Course Teachers' Council MARIA GRAZIA BUSA'

Course units available for each Academic Year of the degree course
Please note:
  1. Click on "Details for students enrolled in A.Y. 2016/17" to see the details of the course units provided for in your study plan.
  2. Click on "Details for current A.Y." in these cases:
    • if you still have to take an exam of previous Academic Years: through this link you can verify if the current teacher in charge and syllabus are changed;
    • if you want information about the exams you will take in the coming Academic Years: since the specific details of your future exams are not yet available, you can see the contents of the same course units that are taught in the current Academic Year.
    Warning: there could be changes in the next Academic Years.
    Is this link not available? It means that:
    • the course unit taught in the current Academic Year corresponds to that provided for in your study plan;
    or
    • the course unit is not taught in the current A.Y.: contact the teacher in charge or the Chair of the Degree Course to know the syllabus.

Degree course track Course unit code Course unit name Credits Year Period Teacher in charge
COMMON SUP6075817 CINEMA AND NEW TECHNOLOGIES
Details for students enrolled in A.Y. 2016
9 1st Year Second semester MARIO BRENTA
COMMON LE02107108 COMMUNICATION PSYCHOLOGY
Details for students enrolled in A.Y. 2016
6 1st Year First semester LORELLA LOTTO
COMMON SUP6075879 COMMUNICATION STRATEGIES SEMINAR
Details for students enrolled in A.Y. 2016
6 1st Year First semester MICHELE CORTELAZZO
COMMON LE01122493 CULTURES, DIFFERENCES, IDENTITIES
Details for students enrolled in A.Y. 2016
6 1st Year Second semester
COMMON LEL1000464 FRENCH LANGUAGE
Details for students enrolled in A.Y. 2016
9 1st Year Second semester MAGALI BRIGITTE YVETTE ANTOINETTE BOUREUX
COMMON LEL1000466 GERMAN LANGUAGE
Details for students enrolled in A.Y. 2016
9 1st Year Second semester ISABELLA FERRON
COMMON LE01122665 IMAGE PROMOTION
Details for students enrolled in A.Y. 2016
9 1st Year Second semester VITTORIO MONTIERI
COMMON SUP3051391 INTERNATIONAL COMMUNICATION
Details for students enrolled in A.Y. 2016
6 1st Year Second semester CLAUDIA PADOVANI
COMMON LE01122421 ITALIAN WOMEN'S LITERATURE AND GENDER STUDIES
Details for students enrolled in A.Y. 2016
6 1st Year Second semester SAVERIA CHEMOTTI
COMMON LE01122618 LINGUISTIC METHODS FOR TEXT ANALYSIS
Details for students enrolled in A.Y. 2016
6 1st Year First semester MICHELE CORTELAZZO
COMMON LE04112676 MARKETING (ADVANCED)
Details for students enrolled in A.Y. 2016
6 1st Year Second semester MARCO BETTIOL
COMMON SUP6075801 NON VERBAL COMMUNICATION
Details for students enrolled in A.Y. 2016
6 1st Year First semester MARIA GRAZIA BUSA'
COMMON LE03101621 POLITICAL COMMUNICATION
Details for students enrolled in A.Y. 2016
6 1st Year First semester MICHELE COCCO
COMMON SPM1026841 PRODUCTION AND CONSUMPTION OF THE HUMAN AND ENVIRONMENTAL RESOURCES
Details for students enrolled in A.Y. 2016
6 1st Year Second semester VALTER ZANIN
COMMON SUP6075818 PUBLIC RELATIONS
Details for students enrolled in A.Y. 2016
6 1st Year Second semester GIAMPIETRO VECCHIATO
COMMON SUP6075799 RADIO, TELEVISION AND MULTEMEDIALITY
Details for students enrolled in A.Y. 2016
9 1st Year First semester ROBERTO REALE
COMMON LE03107418 SCIENCE OF PUBLIC OPINION
Details for students enrolled in A.Y. 2016
6 1st Year Second semester FABRIZIO TONELLO
COMMON SPM1026843 SCIENCE, TECHNOLOGY AND SOCIETY
Details for students enrolled in A.Y. 2016
6 1st Year First semester FEDERICO NERESINI
COMMON LE01122488 SOCIAL COMMUNICATION
Details for students enrolled in A.Y. 2016
9 1st Year First semester MARIA CARLA BERTOLO
COMMON LEL1000465 SPANISH LANGUAGE
Details for students enrolled in A.Y. 2016
9 1st Year First semester JOSE' PEREZ NAVARRO
COMMON LE01122622 STATISTICAL METHODS FOR TEXT ANALYSIS
Details for students enrolled in A.Y. 2016
6 1st Year First semester ARJUNA TUZZI
COMMON LE02122658 WEBSITE PLANNING
Details for students enrolled in A.Y. 2016
6 1st Year Second semester MARISTELLA AGOSTI
COMMON LE02121220 BUSINESS HISTORY
Details for current A.Y.
6 2nd Year Second semester MARCO BERTILORENZI
COMMON LE02122253 ENTERPRISE COMMUNICATION AND INNOVATION
Details for current A.Y.
6 2nd Year First semester FRANCESCA GAMBAROTTO

Other activities
Degree course track Course unit code Course unit name Credits Year Period Teacher in charge
COMMON SPL1004521 ENGLISH LANGUAGE WORKSHOP
Details for students enrolled in A.Y. 2016
3 1st Year Second semester MARIA GRAZIA BUSA'
COMMON LEM0019468 INTERNSHIP 1
Details for students enrolled in A.Y. 2016
6 1st Year Annual MARIA CARLA BERTOLO
COMMON LEN1037400 WORKSHOP ON COMMUNICATION TECHNIQUES 1
Details for students enrolled in A.Y. 2016
3 1st Year Annual MARIA GRAZIA BUSA'
COMMON LEN1037402 WORKSHOP ON COMMUNICATION TECHNIQUES 2
Details for current A.Y.
3 2nd Year Annual MARIA GRAZIA BUSA'

Internships and traineeships
Degree course track Course unit code Course unit name Credits Year Period Teacher in charge
COMMON LEM0018443 INTERNSHIP 2
Details for students enrolled in A.Y. 2016
3 1st Year Annual MARIA CARLA BERTOLO
COMMON LEM0019380 INTERNSHIP 3
Details for students enrolled in A.Y. 2016
3 1st Year Annual MARIA CARLA BERTOLO

Final examination
Degree course track Course unit code Course unit name Credits Year Period Teacher in charge
COMMON SUP6076897 FINAL EXAM
Details for students enrolled in A.Y. 2016
24   Annual