BUSINESS STRATEGY

Second cycle degree in ENGINEERING AND MANAGEMENT

Campus: VICENZA

Language: English

Teaching period: Second Semester

Lecturer: ANNA NOSELLA

Number of ECTS credits allocated: 6


Syllabus
Prerequisites: None
Examination methods: The grade is calculated based on students partecipation, project work (business plan writing) and oral exam.
Course unit contents: 1.Strategy concept: What is a strategy? What factors make a strategy successful? The different Levels of Strategy: Functions, Business, Corporate, Network; Value, Vision, Mission
2.Analysis of the external environment: Industry Analysis,
Demand and Supply Analysis, Strategic Groups
3.Analysis of the internal environment: Value chain analysis,
Analysis of the firm resources and distinctive competences,
Organizational structures
4.Strategy identification& selection: Generic Competitive Strategies, Cost Leadership, Differentiation and Focus, Strategic Positioning
5.Strategy implementation: Internal vs. External Growth: M&A, Strategy map and balance scorecard
6.Business plan