INNOVATION AND ENTREPRENEURSHIP

Second cycle degree in COMPUTER ENGINEERING

Campus: PADOVA

Language: English

Teaching period: Second Semester

Lecturer: MORENO MUFFATTO

Number of ECTS credits allocated: 6


Syllabus
Prerequisites: No formal background in the field is requested. A basic knowledge of business administration (i.e. revenues, costs, profit & loss, balance sheet) is suggested.
Examination methods: During a written examination students are asked to examine a real idea/opportunity and develop a project according to the main development steps discussed during the course.
Course unit contents: Opportunity identification
Innovation examples and analysis. Criteria to assess innovation ideas. Idea generation. Screening for similar and substitute products/services. Criteria for opportunity selection.

Feasibility analysis
Technology Readiness Level. Technological expertise required. Legal barriers and regulations. Patents in the specific technology areas. Financial feasibility and estimation of the investment needed.

Market analysis
Market size. Market trends and growth rate. Competitors and benchmarking.
Scalability of the business.

Customers profile
Identification of customer segments. Target users profiling. Identify users’ needs / wants. Product /service positioning.

Concept generation and selection
Define product concepts (examples). Generate potential product/service concepts. Evaluate and select concepts with given criteria.

Prototyping
Different types of prototypes. The project for a prototype. User acceptance testing.

Intellectual Property Rights and the patent filing process
Patents and Trademarks. Patent claims examples. The filing processes and schedules. Costs of patents.

Product/Service Economics
Pricing. Fixed costs. Variable costs. Break-even analysis. Cash flows. Discounted Cash Flows.

Project Management
Project Charter. Project Stakeholders. Work Breakdown Structure. Project Milestones. Gantt Chart. Project Scope Management. Project Quality Management. Project Risk Management.

Business Plan and Venture Creation
Building a team. Business models and Business plan. Financing a startup and fundraising. The startup life cycle.