ADVANCED MARKETING

Second cycle degree in BUSINESS ADMINISTRATION - ECONOMIA E DIREZIONE AZIENDALE (discontinued)

Campus: PADOVA

Language: English

Teaching period: First Semester

Lecturer: SILVIA RITA SEDITA

Number of ECTS credits allocated: 10


Syllabus
Prerequisites: This course is designed for graduates who seek to expand their knowledge of advanced marketing concepts and theories. The programme is designed for those who embrace peer-to-peer collaboration and thrive in environments that demand active participation. Students are challenged in various ways from day one. Creative thinking, self-reflection and innovation are central aspects of the experience.
Examination methods: Written examination composed of true-false, multiple-choice and short answer questions.
Course unit contents: - An introduction to the value driven marketing
- Doing marketing research today
- International marketing strategies
- The frontiers of markets segmentation
- Brand positioning and brand equity
- Unconventional marketing strategies
- Social media marketing: tools and applications
- Product development
- Case studies