PRINCIPLES OF MARKETING

First cycle degree in ECONOMICS

Campus: PADOVA

Language: English

Teaching period: Second Semester

Lecturer: CHRIS MARTIN SAMFILIPPO

Number of ECTS credits allocated: 6


Syllabus
Prerequisites: Course held during the International Summer Program in Padova: intensive classes especially dedicated to international students. Classes and exam: May - mid June.

Interest in business, curiosity
Examination methods: Midterm Exam 25%
Final Exam 25
Group Assignment 40
Plant Tour Paper 10
In-Class Performance See below
TOTAL: 100%
Course unit contents: The purpose of this course is to introduce you to the basic concepts of marketing management. You will learn to apply the knowledge and analytical skills useful for participating in the development and execution of a company’s marketing strategy and practices.