SOCIETAL MARKETING: FOREST CERTIFICATION AND OTHER TOOLS

Second cycle degree in FOREST SCIENCE - SCIENZE FORESTALI (Ord. 2014) (discontinued)

Campus: LEGNARO (PD)

Language: English

Teaching period: First Semester

Lecturer: MAURO MASIERO

Number of ECTS credits allocated: 6


Syllabus
Prerequisites: No prerequisites are requested (previous attendance to a course on forest policy and forest or environmental economics is advisable)
Examination methods: Written and oral exams.
The written exam is based on a series of open questions (normally 10 questions in total). The oral part is a 20 minutes discussion on the contents of the course, normally starting from issues emerging from the written exam (gaps, further information, examples, etc.). The oral exam can be passed in the same day of the written test. The validity of the written test is of one year.
Course unit contents: After introducing some general concepts related to societal marketing (rationale, origins, main tools and recent developments) the course addresses standards and certification as specific tools for implementing societal marketing strategies in the forestry sector.
In particular the course aims to deliver the following main contents:
• Marketing development path and Societal marketing foundations
• Rationale and key-concepts for CSR policies and tools
• Different types of CSR tools (private, public and partnership tools)
• Standard goals, structure, contents and approaches, and certification procedures
• Main forest certification schemes/systems at international level and their specific features in terms of (i) general organisation, governance and standard setting, (ii) forest management requirements, (iii) chain of custody, and (iv) additional/special requirements (e.g. for small forest-holders)
• Auditing and reporting techniques, procedures and tools