CONSUMER BEHAVIOUR

Second cycle degree in ITALIAN FOOD AND WINE

Campus: LEGNARO (PD)

Language: English

Teaching period: First Semester

Lecturer: PATRIZIA BISIACCHI

Number of ECTS credits allocated: 6


Syllabus
Prerequisites: The course can be followed by students with different background.
Examination methods: The final exam consists of a written test containing 30 questions with multiple choices. The 30 questions cover the entire program
Course unit contents: Consumer behavior considers the many reasons—personal, situational, psychological, and social— why people shop for products, buy and use them, and then dispose of them. In this course the main attention will be devoted to food products and human perception of such products.
The central topic concerns how taste, texture, and odor influence food choice; and how food selection is influenced by physiological and psychological prompts, social stimuli, media, and technology.